This paper discusses the benefits of conducting long-term evaluations. It explains the rationale behind and methodology used in a study of "Bird Discovery Point," a group of interactive exhibits located in the Aquatic Bird House at the Brookfield Zoo. The author briefly describes the issues that were raised in each of the eight evaluation efforts, the lessons from both the evaluation process and findings, and how this study impacted the decision-making processes of the institution, staff perceptions, and exhibit development in other areas.
In this paper, researchers from the National Zoological Park discuss ways of incorporating visitors into exhibit development and the value visitors bring to the process, specifically during front-end evaluation. The authors cite examples from the development of "The Good, the Bad, and the Cuddly: Attitudes Toward Animals" exhibit, which opened at the National Zoological Park in September 1991.
In this paper, John P. Braaksma of Carleton University discusses how the method of time-stamping can be used to obtain precise knowledge of visitor movements to aid program planning and improve customer service. This paper outlines the methodology Braaksma used when first employing the time-stamping technique in 1975 at the Winnipeg International Airport passenger terminal. It includes results of this pilot study and recommendations for applications of this method in other facilities like museums.
In this paper, Tara D. Knott of Evaluation Resources, Inc. discusses the importance of summative evaluation to assess the value of a museum program in addition to setting clear goals. Knott argues that summative evaluation helps museums establish accountability--to business, the government, schools, and to the public.
In this paper, researchers from University of Wisconsin-Milwaukee discuss some of the advantages as well as challenges of self-directed learning environments such as museums. The authors discuss the methodology and findings from their study of visitor learning style preference and its effect upon learning in an informal setting. This evaluation took place at the "Rain Forest: Exploring Life on Earth" exhibit at the Milwaukee Public Museum.
In this paper, researchers from Michigan State University explore the relationship between media and learning. The authors suggest that integrating research from both formal (educational technology) and informal (museum studies) learning environments may help museum professionals more clearly understand the issues involved and be better prepared to be either competent consumers or designers of media related research.
This paper explains the Interactive Experience Model, which encompasses the actions that the visitor is engaged in during a museum visit. This model is useful for thinking about issues related to museum learning and provides a framework for understanding the totality of the museum experience--a socially, cognitively, kinesthetically, and aesthetically rich experience.
In this paper, evaluator Randi Korn of Randi Korn and Associates discusses the variety of experiences, in addition to learning, that museum visitors encounter during a visit that must be considered and integrated during the exhibit development process. Korn presents the work of a few scholars and researchers, who have written about and understand the visitor experience, to explore the visitor experience on other levels.
In this paper, Lisa Roberts of the Chicago Botanic Garden addresses some of the issues related to affective learning in the museum setting. She discusses two areas in particular: factors that have shaped attitudes in the museum toward affective experience; and the role affect plays in the whole learning process.
This paper outlines the front-end evaluation that researchers and staff conducted to design the Biodome de Montreal, a living museum of nature. It includes a discussion of the evaluation objectives, key findings, and applications as well as background information about the museum project itself.
This paper shares innovative evaluation techniques employed by staff at the Museum National d'Histoire Naturelle in Paris to plan, design, launch, and implement its newly renovated Grande Galeries de Zoologie. Their evaluation techniques combined quantitative and qualitative research techniques.
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Jacqueline EidelmanDenis SamsonBernard SchieleMichel Van Praet
This paper shares research findings that explore the link between conceptual understanding, free exploration of hands-on science center exhibits, and Piagetian cognitive developmental levels. Implications on museum exhibits and field trip experiences are examined as well.