This paper is based on presentation given at a session at the Visitor Studies Conference on the topic of front-end evaluation. This paper summarizes this presentation and ensuing audience discussion and comments. The session was organized into four parts of analysis: (1) a definition of the term itself ("front-end" studies); (2) its relationship to an exhibit development process; (3) quality of the research; and (4) impacts and applications.
This paper presents an overview of the Museum Impact and Evaluation Study and some of its key findings. The project that began in January 1990 and was completed in 1992 explored relationships between museums and their visitors and was intended to help staff members understand how they develop these relationships, what characterizes these relationships, and how these relationships are maintained.
In this paper, researchers from the University of Wisconsin-Milwaukee discuss methodology and findings from a study designed to research the benefits of interactive learning devices for informal settings and test the effectiveness of a flip card question-answer system in label design. Researchers conducted this analysis at the lion exhibit at the Milwaukee County Zoo.
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TEAM MEMBERS:
Michael A. ArndtChan ScrevenDawn BenusaTracie Bishop
This paper is a summary of a 40-page report prepared for the Denver Zoological Foundation. The report detailed findings from an evaluation of the zoo's educational graphic system that aimed to give its visitors the opportunity to enter a world they probably have little experience with, and to wonder at the complexity and ingenuity of natural processes. This study analyzed visitors' response to a select group of graphics in the "Northern Shores" exhibit to determine the kinds of graphics that the zoo might want to invest in for future exhibits, and whether improvements were needed for the
This paper examines the summative evaluations of two exhibits at the Please Touch Museum: "Foodtastic Journey" and "Gateway to China". By contrasting and comparing the most and least engaging components of these two exhibits, a theoretical framework is being built for assessing the effectiveness of exhibits for young children.
This paper presents the methodology and findings of an evaluation of the "Invisible Forces" exhibition at the California Museum of Science and Industry. The exhibit was designed to convey specific concepts related to electricity and magnetism, capture visitor interest for durations of 15 minutes or more of continuous use, be self-contained and comprehensible without reference to other exhibits or extensive text, and appeal to a broad range of ages and backgrounds.
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TEAM MEMBERS:
John H FalkKenneth PhillipsJennifer Johnson Boxer
This paper presents the methodology and findings of the formative and summative evaluation of the "Kongo Ranger Station" interactive interpretive displayed located in the new "Africa Rain Forest" exhibit at the Metro Washington Park Zoo. This display focuses on conservation, natural history and cultural issues in West and Central Africa.
In this paper, Margaret Marino of the New Mexico Museum of Natural History discusses methodology and findings of an extensive summative evaluation of the "Horse Tales--An Evolutionary Odyssey" exhibit. This permanent exhibition on the history, biomechanics and importance of the horse in the southwest premiered at the New Mexico Museum of Natural History before it was moved to the new Anne C. Stradling Museum of the Horse in Ruidoso, New Mexico. The appendix of this paper includes the observation forms and visitor survey used in the study.
In this paper, evaluator Randi Korn of Randi Korn and Associates describes front-end and formative evaluation procedures used to help create and perfect interactive components for a junior gallery in the Allentown Art Museum in Pennsylvania. Key findings from both studies are briefly summarized.
This paper presents research methodology and findings from a formative evaluation of the "Habitat Africa! Thirsty Animal Trail" exhibit at the Brookfield Zoo. This exhibit intended to encourage visitors to imagine themselves as thirsty animals trying to gain access to a waterhole safely. The appendix of this paper includes copies of the interview protocol and the exit interview protocol.
This paper discusses how audience research can help staff at historic houses monitor the quality of their offerings and attract visitors. It provides a review of evaluation efforts at one historic house, the Moody Mansion and Museum, from the perspective of the museum director, Patrick H. Butler III, as well as an evaluator, Ross J. Loomis of Colorado State University, who worked with Butler and other museum staff. This paper includes questions from a short visitor survey used in the research.
This paper presents strategies for audience development, using a research project of the Toronto Historical Board as an illustration. The project was comprehensive, and this paper focuses on some of the strategies used for development of the research design, the methodology and applications of the results. These strategies can be used by others facing the challenges of audience development. The paper is organized into four parts: 1. Definition of the audience development problem; 2. Strategic decisions for developing the research design for audience development; 3. Outcomes and impacts of
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TEAM MEMBERS:
Rosalyn RubensteinLeslie MunroKaren Black