In this paper, Tara D. Knott of Evaluation Resources, Inc. discusses the importance of summative evaluation to assess the value of a museum program in addition to setting clear goals. Knott argues that summative evaluation helps museums establish accountability--to business, the government, schools, and to the public.
Document
TEAM MEMBERS
Tara D. Knott
Author
Evaluation Resources, Inc.
Citation
ISSN
:
1064-5578
Publication Name:
Visitor Studies
Volume:
4
Number:
1
Page Number:
201
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