This article discusses a 1988-1990 study that analyzed the effectiveness of a collaborative effort between a museum and a school system to build an integrated curriculum package. The partners included the York County School System (VA) and the Yorktown Victory Center (operated by the Jamestown-Yorktown Foundation). The theme of the curriculum was 18th Century Medicine and the unit was designed to enhance the science, math, and social studies instruction of fourth graders.
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TEAM MEMBERS:
Ronald GieseJudy Davis-DorseyJoseph Gutierrez
In this article, Jacksonville State University's Stephen Bitgood and Don Thompson address the issue of how museums can appeal to multicultural audiences and assess the impact of their attempts to attract new audiences. Bitgood and Thompson outline a four-step process for addressing problems of multicultural audiences.
In this article, Rosalyn Rubenstein discusses how the focus group method can be used in museum visitor studies. Rubenstein provides a general description of the focus group method, describes the process by breaking it down into its component parts, uses case studies as examples of how focus groups have been used and the data they elicit, and draws conclusion about the projects to which focus groups are appropriate. This paper also makes reference to aspects of methodology in consumer market research and revisions, which Rubenstein uses to apply the technique to museum audience research.
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TEAM MEMBERS:
Rosalyn RubensteinVisitor Studies Association
In this article, G. Donald Adams of the Henry Ford Museum & Greenfield Village discusses the influence of positive word-of-mouth on motivating attendance at museums and other visitor attractions. Adams shares an example of a word-of-mouth situation and how assessments made at various stages in the process can help a museum plan public programs that create positive impressions.
In this article, Harris H. Shettel, museum consultant, questions why so few museums evaluate educational program and evaluations. Shettel provides six factors that she that explain why this is the case.
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TEAM MEMBERS:
Harris H. ShettelVisitor Studies Association
In this article, Patricia Munro discusses the "Baffling Beauty" project developed by the Anstiftung, a nonprofit research organization in Munich. Munro summarizes the development of this "health forum," traveling exhibition as well as how evaluation techniques were integrated into the exhibit planning and implementation process.
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TEAM MEMBERS:
Patricia MunroVisitor Studies Association
In this article, Michael Spock, of the Informal Learning Program at the University of Chicago, discusses his fundamental and situational concerns that surround the practice of museum exhibit and program evaluation. Spock offers observations on the situational politics from his exhibit evaluation work at the Field Museum and suggests how semantics plays a more fundamental role in the evaluation process.
In this article, Harris Shettel, an evaluation consultant, discusses the politics of evaluation and how the recent use of visitor data to inform decision making at all levels qualifies as a paradigm shift in the approach taken to museum public programming.
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TEAM MEMBERS:
Harris ShettelVisitor Studies Association
In this brief article, Pete Conroy, Curator of Natural History at the Anniston Museum of Natural History, discusses his tactics for successfully grabbing the attention of kids during his wildlife lectures. He uses distasteful potty humor to make his presentations more effective.
In this article, staff at the University of Florida's Florida Museum of Natural History discuss the efforts of the Learning in Informal Settings Program, including three international evaluation studies.
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TEAM MEMBERS:
John J. Koran, Jr.Mary Lou KoranBetty Dunckel CampAnne E. Donnelly
In this article, Janette Griffin of the University of Technology in Sydney discusses a project designed to investigate the applicability of a School-Museum Learning Framework piloted in an earlier study. Implementation of the Framework involved 5th and 6th grade students bringing their own chosen questions or "areas of inquiry" to the museum and students having considerable control over their learning within parameters provided by the teacher.
In this article, Lynn D. Dierking of Science Learning, inc. (SLi) discusses the summative evaluation of the Pacific Science Center's Science Carnival Consortium Project, a National Science Foundation funded program designed to assist new or developing science centers with opening and operating their institutions. The evaluation was designed to determine the extent to which the Science Carnival Consortium fulfilled its primary mission of facilitating the creation of these new science centers, as well as to assess the relative efficacy of the project as a model for future collaborative endeavors