In this article, Harris Shettel, an evaluation consultant, discusses the politics of evaluation and how the recent use of visitor data to inform decision making at all levels qualifies as a paradigm shift in the approach taken to museum public programming.
Document
TEAM MEMBERS
Harris Shettel
Author
Visitor Studies Association
Publisher
Citation
ISSN
:
0892-4996
Publication Name:
Visitor Behavior
Volume:
11
Number:
2
Page Number:
3
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