In this article, Jacksonville State University's Stephen Bitgood and Don Thompson address the issue of how museums can appeal to multicultural audiences and assess the impact of their attempts to attract new audiences. Bitgood and Thompson outline a four-step process for addressing problems of multicultural audiences.
Document
TEAM MEMBERS
Don Thompson
Author
Jacksonville State University
Citation
ISSN
:
0892-4996
Publication Name:
Visitor Behavior
Volume:
8
Number:
2
Page Number:
3
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