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Peer-reviewed article

Understanding and Influencing Word-of-Mouth

January 1, 1989 | Public Programs, Exhibitions
In this article, G. Donald Adams of the Henry Ford Museum & Greenfield Village discusses the influence of positive word-of-mouth on motivating attendance at museums and other visitor attractions. Adams shares an example of a word-of-mouth situation and how assessments made at various stages in the process can help a museum plan public programs that create positive impressions.

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  • G. Donald Adams
    Author
    Henry Ford Museum & Greenfield VIllage
  • Citation

    ISSN : 1064-5578
    Publication Name: Visitor Studies
    Volume: 1
    Number: 1
    Page Number: 51
    Resource Type: Research Products
    Discipline: Education and learning science
    Audience: General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Public Programs | Museum and Science Center Programs | Exhibitions | Museum and Science Center Exhibits

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