In this article, G. Donald Adams of the Henry Ford Museum & Greenfield Village discusses the influence of positive word-of-mouth on motivating attendance at museums and other visitor attractions. Adams shares an example of a word-of-mouth situation and how assessments made at various stages in the process can help a museum plan public programs that create positive impressions.
Document
TEAM MEMBERS
G. Donald Adams
Author
Henry Ford Museum & Greenfield VIllage
Citation
ISSN
:
1064-5578
Publication Name:
Visitor Studies
Volume:
1
Number:
1
Page Number:
51
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