In this article, Rosalyn Rubenstein discusses how the focus group method can be used in museum visitor studies. Rubenstein provides a general description of the focus group method, describes the process by breaking it down into its component parts, uses case studies as examples of how focus groups have been used and the data they elicit, and draws conclusion about the projects to which focus groups are appropriate. This paper also makes reference to aspects of methodology in consumer market research and revisions, which Rubenstein uses to apply the technique to museum audience research.
Document
TEAM MEMBERS
Rosalyn Rubenstein
Author
Visitor Studies Association
Publisher
Citation
ISSN
:
1064-5578
Publication Name:
Visitor Studies
Volume:
1
Number:
1
Page Number:
180
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