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Peer-reviewed article

The Use of Focus Groups in Audience Research

January 1, 1989 | Public Programs, Exhibitions
In this article, Rosalyn Rubenstein discusses how the focus group method can be used in museum visitor studies. Rubenstein provides a general description of the focus group method, describes the process by breaking it down into its component parts, uses case studies as examples of how focus groups have been used and the data they elicit, and draws conclusion about the projects to which focus groups are appropriate. This paper also makes reference to aspects of methodology in consumer market research and revisions, which Rubenstein uses to apply the technique to museum audience research.

TEAM MEMBERS

  • Rosalyn Rubenstein
    Author
  • Visitor Studies Association
    Publisher
  • Citation

    ISSN : 1064-5578
    Publication Name: Visitor Studies
    Volume: 1
    Number: 1
    Page Number: 180
    Resource Type: Research Products
    Discipline: Education and learning science
    Audience: General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Public Programs | Museum and Science Center Programs | Exhibitions | Museum and Science Center Exhibits

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