This paper reports a formative evaluation of an interactive exhibit in the Museum of Science, Boston, that encouraged visitors to create a model using everyday materials. The materials provided for visitors to create their models changed during the period of the evaluation, and visitors were observed and interviewed as they engaged with the various prototypes. Evaluation results show that the type of modeling material presented influenced the visitors' model making process and individual learning and behaviors as well as the interactions visitors had with each other.
This article presents findings from a study that employed visitor surveys and observations to assess the factors that significantly influence visitor behavior and viewing time in six zoo exhibits with underwater viewing. The authors' research revealed that visitor group type, size of underwater viewing windows, animal size, aquatic activity, and presence of infant animals had significant impacts on visitor behavior. They discuss implications for the planning and design of exhibits with underwater viewing. The appendix includes the survey used in the study.
DATE:
TEAM MEMBERS:
Stephanie Clark RidgwayMargaret LivingstonSteven E. Smith
This paper reports findings from a study at the Exploratorium of a single physics exhibit that compared three labels and assessed visitors' attitudes and behavior. Based on interviews with 60 visitors, evaluators found a preference for labels containing both questions and suggestions, but that this type of phrasing may not always affect visitor behavior.
This paper discusses the development and visitor research of the George D. Widener Memorial Treehouse at the Philadelphia Zoo. The exhibit represents a non-traditional approach to education which involves the child as learner in the guise of an animal. This paper includes key findings from an evaluation study that aimed to achieve a systematic, working description of how visitors use "Treehouse"--what they are actually doing while they are there.
This paper discusses the methodology and findings of a study that tested the impact on visitors of using life-sized animal cutouts as a background for interpretive labels. The effectiveness of these labels were examined at the "African Plains Overlook" at the North Carolina Zoo
DATE:
TEAM MEMBERS:
Stephen BitgoodArlene BenefieldDonald PattersonHoward Litwak
This paper discusses ways exhibit labels can be used to encourage social interaction. It summarizes research related to effective labeling for family visitors at zoos as well as strategies to reach this audience more effectively with educational and/or interpretive messages.
This paper focuses on the group context of visitor behavior. It includes an introduction of a simple model of behavior that describes how human behavior is influenced by group memberships, which is central to thinking in sociology and compatible to thinking in psychology and anthropology. Suggestions on how this model can be applied to visitor studies are also described.
This paper the development and success of an ambitious plan launched by the Philadelphia Zoo in late 1970's and early 1980s to streamline operating procedures, repair and replace buildings and exhibits, and evaluate and upgrade visitor services. A key part of this service strategy was a visitor survey, which aimed to identify weaknesses and provide regular feedback for operating staff and management. A copy of this questionnaire is included in this paper.
Backyard Mystery is an NSF-funded curriculum, focused on diseases, pathogens and careers, using interactive paper and physical activities. Content is for middle school participants in afterschool settings, like 4-H and other similar venues. The curriculum engages student interest in genetics and genomics and in the bioSTEM workforce. The curriculum storyline is placed in a familiar setting to students--the backyard--and explores fungi, bacteria, viruses and parasites in a way that is engaging fun and informative. It can be tailored to specific audiences, e.g. participants interested in animal science will gain from focusing on the parasite panel. The curriculum is available in two forms: a combined lesson that brings all of the elements together in one session and another in which the content is broken out into three separate lessons. We would like to share this curriculum with facilitators and educators for both out-of-school time and classroom settings. It is available electronically and free to use. We only ask for users to complete a brief survey to give us feedback, which is helpful for NSF.
This documentary film series and community story project aims to raise awareness of the critical role of trees for all life on Earth and to spark interest in getting involved with trees at the local level. Trees are threatened by climate disruption and deforestation, and yet at the same time are essential to efforts to mitigate and adapt to climate change. Many citizen groups are involved with planting and care of trees. Collaboration with these groups at the national and community level offers a practical, action-oriented opportunity to mobilize networks of citizens already interested in and identified with trees in the effort to raise broader awareness of the subject. Project deliverables include a 3-part PBS documentary series, a multimedia story project in collaboration with several of these citizen groups; a website and social media; and informational materials to support broadcast meteorologists in reporting about tree science in the context of current weather/changing climate. The project is projected to reach at least 15 million Americans during the grant period and many more during the 10-year project lifespan of the films. Principal public audiences include PBS viewers and citizen foresters. The professional audience is broadcast meteorologists. Partners include the U.S. Forest Service, National Environmental Education Foundation, and Alliance for Community Trees. This is a new model of local/national collaborative storytelling and community engagement designed to increase knowledge, awareness, and interest in tree biology and forest ecology.
Roto, an exhibition design and production firm, contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation of Speed, an exhibition being developed for The Science Museum of Virginia (SMV) in Richmond, Virginia. RK&A explored visitors’ thoughts, perceptions, and understandings of exhibition concepts related to speed, defined as change over time. How did we approach this study? RK&A worked closely with Roto to identify the goals and objectives for the Speed exhibition. Findings from the front-end evaluation were designed to help Roto and SMV find common ground between
In this article opening the Museum Education's early learning issue, Guest Editor Sharon Shaffer frames museums as important epicenters of learning for young children, particularly at a time when confidence in U.S. schools is at a near all-time low. She makes the case that museums are a prime location for research on how young children learn, while emphasizing that collaboration between museums and other informal, as well as formal, learning settings is important for making new discoveries about learning.