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Peer-reviewed article

Influencing Visitor Attention: Effects of Life-Size Animal Silhouettes on Visitor Behavior

January 1, 1991 | Exhibitions
This paper discusses the methodology and findings of a study that tested the impact on visitors of using life-sized animal cutouts as a background for interpretive labels. The effectiveness of these labels were examined at the "African Plains Overlook" at the North Carolina Zoo

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    Author
    Jacksonville State University
  • Arlene Benefield
    Author
    Center for Social Design
  • Donald Patterson
    Author
    Jacksonville State University
  • Howard Litwak
    Author
    Joseph P. Wetzel & Associates
  • Citation

    ISSN : 1064-5578
    Publication Name: Visitor Studies
    Volume: 3
    Number: 1
    Page Number: 221-230
    Resource Type: Research Products
    Discipline: Education and learning science | Life science
    Audience: Elementary School Children (6-10) | Families | General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Exhibitions | Aquarium and Zoo Exhibits

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