This paper discusses ways exhibit labels can be used to encourage social interaction. It summarizes research related to effective labeling for family visitors at zoos as well as strategies to reach this audience more effectively with educational and/or interpretive messages.
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TEAM MEMBERS
Florence Bramley
Author
The Graphics Group
Citation
ISSN
:
1064-5578
Publication Name:
Visitor Studies
Volume:
3
Number:
1
Page Number:
139-143
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