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Peer-reviewed article

Maintaining a High Quality Visitor Experience

January 1, 1990 | Exhibitions
This paper the development and success of an ambitious plan launched by the Philadelphia Zoo in late 1970's and early 1980s to streamline operating procedures, repair and replace buildings and exhibits, and evaluate and upgrade visitor services. A key part of this service strategy was a visitor survey, which aimed to identify weaknesses and provide regular feedback for operating staff and management. A copy of this questionnaire is included in this paper.

TEAM MEMBERS

  • Kathleen F. Wagner
    Author
    Zoological Society of Philadelphia
  • Citation

    ISSN : 1064-5578
    Publication Name: Visitor Studies
    Volume: 2
    Number: 1
    Page Number: 192
    Resource Type: Research Products | Research and Evaluation Instruments | Survey
    Discipline: Education and learning science | Life science
    Audience: Families | General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Exhibitions | Aquarium and Zoo Exhibits

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