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Naive Notions and Science Learning

Strategies For Family Learning In Museums

The Effect of Multispecies Exhibits on Visitor Attention at the Jacksonville Zoological Park

The Effects of Sign Length, Letter Size, and Proximity on Reading

Arboretum Visitor Profiles as Defined by the Four Seasons

Formative Evaluation: Conceptions and Misconceptions

Museum Recollections

Individual Differences in Learning in Informal Settings

Understanding and Influencing Word-of-Mouth

Some Evolving Principles of Visitor Behavior

Visitor Evaluation from the Director's Viewpoint

Do We Really, Really Need to Do Visitor Studies