In this article, C.G. Screven of the University of Wisconsin-Milwaukee discusses formative evaluations, including its value during the planning of new exhibits or renovation of old exhibits. Screven outlines misconceptions associated with pretesting alternative approaches during formative evaluation.
Document
TEAM MEMBERS
C.G. Screven
Author
University of Wisconsin-Milwaukee
Citation
ISSN
:
1064-5578
Publication Name:
Visitor Studies
Volume:
1
Number:
1
Page Number:
73
If you would like to edit a resource, please email us to submit your request.