In this article, Donald Thompson and Stephen Bitgood of Jacksonville State University discuss a study that examined three variables that influence the readability of exhibit signs and labels: label length, type size, and position (or proximity) of the label. Researchers studied subjects from 5,822 visitor groups in "The Predators" building at the Birmingham Zoo between August and December of 1987.
Document
TEAM MEMBERS
Donald Thompson
Author
Jacksonville State University
Citation
ISSN
:
1064-5578
Publication Name:
Visitor Studies
Volume:
1
Number:
1
Page Number:
101
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