From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.
‘Escape rooms’ are a recent cultural phenomena, whereby a group of ‘players’, often friends or colleagues, are ‘locked’ in a room and must solve a series of clues, puzzles, or mysteries in order to ‘escape’. Escape rooms are increasingly appearing in a range of settings, including science centres and museums, libraries and university programmes, but what role can an escape room play in science communication? In this commentary, we explore the emerging literature on escape rooms as well as thoughts from a small number of escape room creators in the U.S. and U.K.
STEMroller events disrupt stereotypes surrounding STEM professionals within a neglected space in science communication; a sports hall. Roller derby inspired STEMroller, both the do-it-yourself culture and creating a space for women and genderqueer people to be themselves. Over 100 female and non-binary STEM professionals volunteered to put this event together for students aged 11–19. STEMroller includes networking with people from over 30 science, technology engineering and mathematics industries, watching roller derby and trying it out — albeit in socks not on wheels. STEMroller uses a pool
This commentary aims to shed light on the neglected space of queer people in science communication. In this piece, we introduce queer theory to science communication literature to examine issues from the past, present, and future. We argue that to queer our field may entail a radical interrogation of some of science communication's deeply rooted cultural traits and working towards a rainbow-tinted future.
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TEAM MEMBERS:
Tara RobersonLindy Orthia
resourceresearchProfessional Development, Conferences, and Networks
A survey-based needs assessment at the University of Nebraska-Lincoln, a research- intensive land grant university, explored ways to meet the goal of increasing science, technology, engineering, and mathematics (STEM) outreach. 40% of surveyed faculty reported barriers to doing STEM outreach. Over 50% of faculty reported an inability to individually resolve barriers to STEM outreach in ways that ensure broader community engagement in their research through outreach. Using a Sociological lens, the current study examined institutional-level barriers and enablers to faculty engaging in outreach
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TEAM MEMBERS:
Kiyomi DeardsSaundra FrerichsPatricia Wonch HillJulia McQuillan
Peer production projects involve people in many tasks, from editing articles to analyzing datasets. To facilitate mastery of these practices, projects offer a number of learning resources, ranging from project-defined FAQsto individually-oriented search tools and communal discussion boards. However, it is not clear which project resources best support participant learning, overall and at different stages of engagement. We draw on Sørensen's framework of forms of presence to distinguish three types of engagement with learning resources: authoritative, agent-centered and communal. We assigned
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TEAM MEMBERS:
Corey Brian JacksonCarsten OsterlundKevin CrowstonMahboobeh HarandiLaura Trouille
A year into the COVID-19 pandemic, the world continues to struggle with the many ways our lives have changed and the uncertainty that remains about the future. Vaccines are being widely administered, but how and when life will return to “normal” remains unknown. During this time, caregivers continue to seek out information to address the questions, worries, and information needs their children have about this unique moment in their lives. Our NSF-funded RAPID research project has helped to uncover some of these questions, worries, and needs by talking to caregivers of listeners of the children
A year into the COVID-19 pandemic, the world continues to struggle with the many ways our lives have changed and the uncertainty that remains about the future. Vaccines are being widely administered, but how and when life will return to “normal” remains unknown. During this time, caregivers continue to seek out information to address the questions, worries, and information needs their children have about this unique moment in their lives. Our NSF-funded RAPID research project has helped to uncover some of these questions, worries, and needs by talking to caregivers of listeners of the children
What does it mean for a museum, science center, or other informal science organization to commit to being a more racially equitable institution by treating equity as seriously as something like budgeting--part of every project, and necessary to the functioning of the organization? This project document shares the organizational change processes, tools, and approaches we developed during the RACE Forward project - an action research project designed to empower cross-organizational groups to spark sustainable change in practices, policies, and dispositions across the organization.
This case
This book chapter describes zoo and aquariums' history of conservation education programming for students and teachers. It showcases several examples of student-teacher-scientist partnerships, including Project TRUE, highlighting the program's success at cultivating sustained interest in science careers among high school youth.
Zoos and aquariums have a long history of providing conservation education to students and teachers. As the conservation work of zoos and aquariums has grown, so have the opportunities to connect students and teachers to the work of these scientists. This chapter
Computing fields are foundational to most STEM disciplines and the only STEM discipline to show a consistent decline in women's representation since 1990, making it an important field for STEM educators to study. The explanation for the underrepresentation of women and girls in computing is twofold: a sense that they do not fit within the stereotypes associated with computing and a lack of access to computer games and technologies beginning at an early age (Richard, 2016).
Informal coding education programs are uniquely situated to counter these hurdles because they can offer additional
This NOVA multiplatform media initiative consisted of a 2-hour nationally broadcast PBS documentary, Polar Extremes; a 10-part original digital series, Antarctic Extremes; an interactive game, Polar Lab; accompanying polar-themed digital shorts, radio stories, text reporting, and social media content; a collection of educational resources on PBS LearningMedia; and community screening events and virtual field trips for science classrooms. Across multiple media platforms the project’s video content had nearly 13 million views.
The research explored the potential for informal STEM learning