In this article, Marilyn Hood, Ph.D. of Hood Associates investigates the public's perception of museums. Hood examines about 200 clippings that mention the word "museum" and sorts these clippings under four main topics: (1) something is deficient/unworthy/to be avoided because it is a museum; (2) something is positive/worthwhile/beneficial because it is not a museum; (3) generally uncomplimentary references; and (4) generally complimentary invocations.
In this article, Marilyn G. Hood, Ph.D., of Hood Associates, discusses African-American attendance and non-attendance at art museums. Hood presents findings from focus groups and individual interviews used to better understand African-American feelings about and perceptions of art museums, which she divides into internal dimensions and external dimensions.
In this article, Jacksonville State University's Stephen Bitgood and Don Thompson address the issue of how museums can appeal to multicultural audiences and assess the impact of their attempts to attract new audiences. Bitgood and Thompson outline a four-step process for addressing problems of multicultural audiences.
In this article, Rosalyn Rubenstein discusses how the focus group method can be used in museum visitor studies. Rubenstein provides a general description of the focus group method, describes the process by breaking it down into its component parts, uses case studies as examples of how focus groups have been used and the data they elicit, and draws conclusion about the projects to which focus groups are appropriate. This paper also makes reference to aspects of methodology in consumer market research and revisions, which Rubenstein uses to apply the technique to museum audience research.
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Rosalyn RubensteinVisitor Studies Association
In this article, G. Donald Adams of the Henry Ford Museum & Greenfield Village discusses the influence of positive word-of-mouth on motivating attendance at museums and other visitor attractions. Adams shares an example of a word-of-mouth situation and how assessments made at various stages in the process can help a museum plan public programs that create positive impressions.
In this article, Patricia Munro discusses the "Baffling Beauty" project developed by the Anstiftung, a nonprofit research organization in Munich. Munro summarizes the development of this "health forum," traveling exhibition as well as how evaluation techniques were integrated into the exhibit planning and implementation process.
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Patricia MunroVisitor Studies Association
In this article, Michael Spock, of the Informal Learning Program at the University of Chicago, discusses his fundamental and situational concerns that surround the practice of museum exhibit and program evaluation. Spock offers observations on the situational politics from his exhibit evaluation work at the Field Museum and suggests how semantics plays a more fundamental role in the evaluation process.
In this article, Harris Shettel, an evaluation consultant, discusses the politics of evaluation and how the recent use of visitor data to inform decision making at all levels qualifies as a paradigm shift in the approach taken to museum public programming.
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Harris ShettelVisitor Studies Association
In this article, staff at the University of Florida's Florida Museum of Natural History discuss the efforts of the Learning in Informal Settings Program, including three international evaluation studies.
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John J. Koran, Jr.Mary Lou KoranBetty Dunckel CampAnne E. Donnelly
In this article, Lynn D. Dierking of Science Learning, inc. (SLi) discusses the summative evaluation of the Pacific Science Center's Science Carnival Consortium Project, a National Science Foundation funded program designed to assist new or developing science centers with opening and operating their institutions. The evaluation was designed to determine the extent to which the Science Carnival Consortium fulfilled its primary mission of facilitating the creation of these new science centers, as well as to assess the relative efficacy of the project as a model for future collaborative endeavors
In this article, Ethan Allen (Teachers Academy for Mathematics & Science in Chicago) describes two types of museum collaborations and how they improve visitor experience through different modes. Allen discusses the Chicago Museum Exhibitors Group (CMEG) and the Museum Partners of Chicago's Urban Systemic Initiative as two models of museum collaboration.
Once resources for the scholar and serious student, science museums are now dedicated to public education. But just how institutions define and meet their educational goals is a continuing story. This article describes the evolution of science museums from private collections to public institutions over three generations.