This collaborative research project between KQED, a public media organization serving the San Francisco Bay Area, Texas Tech University and Rockman et al conducted research to study how best to provide effective COVID-19 science news and social media content for young adult audiences.
To start the work, four “Knowledge Gap” studies – Twitter Misinformation, Mask Wearing Messaging, Germ Knowledge and Conceptual Mapping – as well as social media testing were conducted to address our research question: How could COVID-19 coverage be designed to best inform, engage and educate millennials and
The goal of this NSF-funded RAPID research project was to advance understanding of how children’s science podcasts can provide families with information to help ease children’s worries during a pandemic by increasing children’s understanding of pandemic-related science concepts and supporting pandemic-related family conversations. Our research was guided by the following questions:
1. How and to what extent do Brains On!’s coronavirus-based episodes help children and their families understand and talk about science-related pandemic topics?
2. What kinds of conversations are
Over the course of the COVID-19 pandemic, caregivers were seeking out information to address the questions, worries, and information needs their children had about this unique moment in their lives. Our NSF-funded RAPID research project has helped to uncover some of these questions, worries, and needs by talking to caregivers of listeners of the children’s science podcast Brains On!. This aspect of our research was guided by two overarching quesitons:
What kinds of worries and questions do Brains On! listeners have about the coronavirus and related aspects of the pandemic? How do
This is the second of a 2-part series about the changes that have taken place in how public libraries adapted to COVID-19. Part 1 focused on what libraries were doing prior to pandemic, the challenges that they faced due to COVID-19, and how they pivoted to a “new normal”. Part 2 focuses on innovations in programming and professional development that have helped to strengthen the library profession during the pandemic.
The medical arena often encounters ‘taboo’ topics. These appear especially prevalent in women's health conditions, such as menstruation and menopause. Taboos are exacerbated by medical uncertainty, complex jargon, and patients' misunderstanding of the human anatomy — impacting patients' ability to actively participate in a shared decision-making process with their doctor. In this commentary, we look at one example of a medical procedure where taboo topics pose a number of challenges in doctor-patient communication — hysterectomy. We explore whether science communication can address these
From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.
A year into the COVID-19 pandemic, the world continues to struggle with the many ways our lives have changed and the uncertainty that remains about the future. Vaccines are being widely administered, but how and when life will return to “normal” remains unknown. During this time, caregivers continue to seek out information to address the questions, worries, and information needs their children have about this unique moment in their lives. Our NSF-funded RAPID research project has helped to uncover some of these questions, worries, and needs by talking to caregivers of listeners of the children
A year into the COVID-19 pandemic, the world continues to struggle with the many ways our lives have changed and the uncertainty that remains about the future. Vaccines are being widely administered, but how and when life will return to “normal” remains unknown. During this time, caregivers continue to seek out information to address the questions, worries, and information needs their children have about this unique moment in their lives. Our NSF-funded RAPID research project has helped to uncover some of these questions, worries, and needs by talking to caregivers of listeners of the children
In this commentary we are concerned with what mainstream science communication has neglected through cultural narrowness and ambient racism: other practitioners, missing audiences, unvalued knowledge, unrecognised practices. We explore examples from First Nations Peoples in the lands now known as Australia, from Griots in West Africa and from People's Science Movements in India to help us reimagine science communication. To develop meaningfully inclusive approaches to science communication, we argue there is an urgent need for the ‘mainstream’ to recognise, value and learn from science
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Summer May FinlaySujatha RamanElizabeth RasekoalaVanessa Mignanemily dawsonLiz Neeley YongLindy Orthea
This RAPID project will study connections between children's hygiene habits and learning about science, such as the science of disease transmission. It builds upon findings from the investigator's prior research of parent-child interactions observed in children's museums and will extend this research to home settings. This research will focus on understanding how goal-setting, whether it is parent-directed, child-directed, or jointly-directed, affects children's engagement with a handwashing activity and their subsequent learning about handwashing behavior and preventing the spread of disease. More specifically, the intent is to examine how goal-setting during an interactive demonstration between parents and children relates to children's recollection of the activity and their handwashing behavior afterwards. This project is funded by the Advancing Informal STEM Learning (AISL) program which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments.
During a pandemic, it is vital that children establish good hygiene habits and understand the importance of handwashing for the prevention of disease transmission. What is most important is that young children wash their hands frequently and follow good hygiene habits, such as using soap, when doing so. This study examines the role parents might play in engaging children to wash their hands. The project team has developed a short 10 minute intervention that parents and children can participate in while using everyday household items. Utilizing remote technology, parents and children will be guided through this intervention while video recording their behavior. Families will be presented with a structured activity for parents and children to participate in together. This activity will be focused on how handwashing, and particularly the use of soap during handwashing, helps prevent the spread of germs. Parent-child interactions will be coded using schemes for goal setting that the investigator developed in prior work. Directly after their participation and one week later, children will be asked to reflect on the activity to understand what they remember about it, and to understand whether they have encoded the importance of handwashing for preventing the transmission of disease. Parents will also be asked to track their children's handwashing to see whether aspects of these reflections, as well as individual differences in how parents and children interact during the activity, promote better engagement with handwashing. The data generated will allow researchers to develop best practices for interventions centered on children's handwashing and the prevention of disease transmission. Knowing such practices is critical for reintegrating children into social settings such as schools and children's museums.
This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
This RAPID was submitted in response to the NSF Dear Colleague letter related to the COVID-19 pandemic. This award is made by the AISL program in the Division of Research on Learning, using funds from the Coronavirus Aid, Relief, and Economic Security (CARES) Act. The major public policy of social distancing relies, in part, on the cooperation of younger and healthier people who may not experience symptoms and can spread the virus unknowingly to more vulnerable populations. Science journalists, who are on the front lines of covering the pandemic, can play an important role in educating millennial audiences about the science behind the virus, how it is transmitted and effective ways to prevent the virus from spreading. This award will help the STEM field better understand how to engage millennial audiences with effective COVID-19 media content and to urgently capture professional knowledge on crisis reporting. KQED and Texas Tech University are suited to rapidly implement a science media informal science learning project targeting millennials and younger audiences in light of their current NSF-funded "Cracking the Code: Influencing Millennial Science Engagement" collaborative research and evaluation project (DRL 1810990 and 1811091). The project team has built a functional research protocol for its media practitioner and academic researcher collaboration, and will apply these new RAPID funds to complement on-going efforts, mobilize the existing team, research protocol, and research tools to respond to the communication challenge of reaching younger adults posed by COVID-19. Content to be created includes: 1) Radio broadcasts - daily news coverage, live talks; 2) A real-time blog - live Coronavirus updates and 3) Social media content on Facebook, Instagram and Twitter.
The project team will explore the following research questions:
How could COVID-19 coverage be designed to best inform, engage and educate millennials and younger audiences about the science of virus transmission and prevention?
What are some best practices for crisis reporting, as journalists respond to both constantly updated information and changing audience needs, that can be used by media outlets (such as advisors PBS Digital Studios, PBS NewsHour, NOVA, NPR Science, and more)?
The research protocol centers around "media testing cycles," which are time-bounded studies (5 months long) exploring a subset of research questions about the effectiveness of KQED's science content (articles, videos, social media posts and radio reporting) at reaching younger audiences. Steps include identifying problems that are suited for empirical examination; formulating plausible competing hypotheses on the nature of those problems and their potential solutions; and crafting study designs calculated to support valid, realistic inferences on the relative strength of those hypotheses. Data will be gathered from COVID-19 audience "chatter" from Twitter and Facebook through Crimson Hexagon, a social media listening platform. In addition to the social media listening, researchers will conduct a thematic analysis of the questions currently being collected through the audience engagement platform Hearken, where KQED has gathered nearly 2,000 questions to date about the virus and lifestyle changes. This data will also help the project team understand knowledge gaps about prevention and transmission of the virus. These two qualitative studies will be conducted concurrently and reported to KQED journalists quickly to inform reporting.
Texas Tech researchers will create a virus transmission and prevention knowledge assessment. This assessment will be validated using a national online survey. The project will examine knowledge differences based on, for example, generation and gender. TTU will examine relationships between performance on this assessment and two relevant measures: science curiosity and ordinary science intelligence. The national survey will help identify what knowledge gaps are present in which audiences. Using this information, KQED journalists will develop "explainers" and other news content, to meet audience needs and to fill knowledge gaps.
This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
This RAPID was submitted in response to the NSF Dear Colleague letter related to the COVID-19 pandemic. This award is made by the AISL program in the Division of Research on Learning, using funds from the Coronavirus Aid, Relief, and Economic Security (CARES) Act. The goal of this award is to advance understanding of how children's science podcasts can provide families with information to help ease children's anxiety and fears during a pandemic. The project's hypothesis is that through listening to Brains On! coronavirus-related episodes, children will increase their understanding of science concepts related to the pandemic. As they gain this understanding, it is predicted that their overall fear and anxiety about the pandemic will diminish, they will feel empowered to ask pandemic-related questions and will engage in more science- based conversations with their family members. The project will develop three Brains On! podcast episodes focused specifically on the COVID-19 pandemic for kids aged 5 to 12 and their families. The research questions include:
How and to what extent do Brains On!'s coronavirus-based episodes help children and their families understand and talk about science-related pandemic topics? What kind of conversations are sparked by these episodes?
What kinds of questions do children have after listening to the Brains On! coronavirus episodes and what are the reasons for their questions? What can the questions tell us about the impact of listening on kids' science engagement and learning?
What resources do parents need to answer children's questions and help them understand science topics related to the pandemic?
This project is a collaboration between a media producer, Minnesota Public Radio and researchers at The Science Museum of Minnesota. Brains On! already has a large listening audience, with 7 million downloads a year, and more than 200,000 unique listeners a month and these new episodes are likely to increase listenership further. The research findings will be quickly disseminated to a wide range of audiences that can immediately apply the findings to create media and other coronavirus-related educational resources for families.
The PI's prior NSF funded projects have found that previous Brains On! podcasts with a range of STEM content increase the number and sophistication of the science questions children ask and lead to science-based conversations with family members. This project will study the impacts in relation to a singular topic, COVID-19. Three online surveys of Brains On! listeners (families with children ages 5 - 12 years old) will be conducted. The first survey to be conducted as soon as the project begins will focus on parents reflecting on what information is needed at that stage of the pandemic. Two additional listener surveys will occur immediately after new COVID-19 podcast episodes are released. These surveys will ask content-specific questions to understand how well the episode conveys that information to children and their families, what conversations were sparked from the content, and what additional information needs families have. Prior to administering each of the three surveys, video-based think-aloud interviews with 10 families will test and revise survey questions.
Survey participants will be recruited using language in Brains On! episodes, social media, website, and newsletters. A sample size of around 1,000 for each of the surveys is planned (based on a 95% confidence interval and ±3% sampling error). Analyses will include descriptive statistics and thematic coding of open-ended survey questions. Subgroup samples, when large enough will look at differences in responses by demographic variables (e.g. race/ethnicity, household income, highest level of education in the household, an adult in the household with a STEM career, gender of child, geographic location). The researchers and Brains On! staff will work together to identify how the findings can be applied to the development of subsequent coronavirus-related episodes and shared with the ISE field to further support families? education and information needs.
This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.