Sue Ellen McCann

Cracking the Code: Guide #3 – Steps for Conducting Media Research and Research Protocols Cracking the Code: Guide #2 – A Guide to Identify Your Missing Audience Cracking the Code: Guide #1 – An Audience Research Collaboration Guide for Media Professionals, Evaluators and Communication Researchers Cracking the Code: A Science Media — Research Partnership for Improving the Quality of Science Communication -- Blog series Cracking the Code: 2021 Survey Results on Millennials and Their Science Curiosity Cracking the Code: Experimenting with Science News Headline Format to Maximize Engagement Cracking the Code: How Women Engage with Deep Look: A Facebook Science Content Experiment Cracking the Code: What’s the Value of Behind-The-Scenes Content for a Science Series like KQED’s Deep Look? Cracking the Code: Study Advances Understanding of Women’s Intentions to Watch Deep Look YouTube Videos Cracking the Code: Do Stories about Health – and Sex – Draw Women to Watch KQED’s Deep Look Science Videos? Cracking the Code: What’s Keeping Women from Watching Deep Look’s Science Videos? No Easy Answers Cracking the Code: Survey Takes A 'Deep Look' at Science Video Audience and Gender Disparity RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media – RAPID: Filling Knowledge Gaps and Crisis Reporting RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media - Covering Climate and the Pandemic: Disaster Reporting in the 21st Century RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media – Covering Climate and the Pandemic: Infodemic and Health Disparities RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media – Covering Climate and the Pandemic: A New Definition of Risk RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media – Covering Climate and the Pandemic: Understanding Audiences RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media - COVID-19 and Mask Content & Media Format: A Facebook Test RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media: KQED Science and the COVID-19 Pandemic: The Changing Nature of Disaster Reporting RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media Knowledge Gap Study #4 – Conceptual Mapping study RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media -- Knowledge Gap Study #3b – More Knowledge About Germs RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media Knowledge Gap Study #3a – Germ Knowledge RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media Knowledge Gap Study #2 – Mask Wearing Messaging Study RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media Knowledge Gap Study #1 – Twitter Misinformation Study Cracking the Code: Exploratory and verification surveys on millennials and their science curiosity, interest, engagement, identity, media habits, and cultural and religious behaviors Hot Topics in Informal Science Education When do you choose to use technology? CAISE Media Initiative Participant List CAISE Media Initiative Outcomes QUEST: Exploring our Natural World presentation