PROFILE Asheley Landrum Associate Professor Texas Tech University About informal science Projects RAPID: Collaborative Research: Influencing Young Adults' Science Engagement and Learning with COVID-19 Media Coverage Collaborative Research: Influencing Millennial Science Engagement Research Are Women a Missing Audience for Science on YouTube Cracking the Code: When Science News is Awesome Cracking the Code: Influencing Millennial Science Engagement - Outcomes Report A NSF AISL funded research collaboration with KQED, Texas Tech University and Rockman et al Cracking The Code: Millennial Science Media Habits and Engagement Summary Cracking the Code: Guide #3 – Steps for Conducting Media Research and Research Protocols Cracking the Code: Guide #2 – A Guide to Identify Your Missing Audience Cracking the Code: Guide #1 – An Audience Research Collaboration Guide for Media Professionals, Evaluators and Communication Researchers Cracking the Code: A Science Media — Research Partnership for Improving the Quality of Science Communication -- Blog series Cracking the Code: 2021 Survey Results on Millennials and Their Science Curiosity Cracking the Code: Experimenting with Science News Headline Format to Maximize Engagement Cracking the Code: How Women Engage with Deep Look: A Facebook Science Content Experiment Cracking the Code: What’s the Value of Behind-The-Scenes Content for a Science Series like KQED’s Deep Look? Cracking the Code: Study Advances Understanding of Women’s Intentions to Watch Deep Look YouTube Videos Cracking the Code: Do Stories about Health – and Sex – Draw Women to Watch KQED’s Deep Look Science Videos? Cracking the Code: What’s Keeping Women from Watching Deep Look’s Science Videos? No Easy Answers Cracking the Code: Survey Takes A 'Deep Look' at Science Video Audience and Gender Disparity RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media – RAPID: Filling Knowledge Gaps and Crisis Reporting RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media - Covering Climate and the Pandemic: Disaster Reporting in the 21st Century RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media – Covering Climate and the Pandemic: Infodemic and Health Disparities RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media – Covering Climate and the Pandemic: Understanding Audiences RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media - COVID-19 and Mask Content & Media Format: A Facebook Test RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media: KQED Science and the COVID-19 Pandemic: The Changing Nature of Disaster Reporting RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media Knowledge Gap Study #4 – Conceptual Mapping study RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media -- Knowledge Gap Study #3b – More Knowledge About Germs RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media Knowledge Gap Study #3a – Germ Knowledge RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media Knowledge Gap Study #2 – Mask Wearing Messaging Study RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media Knowledge Gap Study #1 – Twitter Misinformation Study Open Questions in Scientific Consensus Messaging Research Open and transparent research practices and public perceptions of the trustworthiness of agricultural biotechnology organizations Cracking the Code: Exploratory and verification surveys on millennials and their science curiosity, interest, engagement, identity, media habits, and cultural and religious behaviors Evaluation Cracking the Code: Influencing Millennial Science Engagement Evaluation RAPID: Influencing Young Adults’ Science Engagement and Learning with COVID-19 Media: Process Evaluation report