In this paper, researchers from Jacksonville State University discuss research related to educational efforts to increase the public's commitment toward conservation of animal species complicated by negative attitudes toward some of these species, such as snakes. The researchers report methodology and findings from their study that developed a device to assess attitudes toward snakes. The study had the following three purposes: (1) to validate a survey device the researchers developed that may prove useful in the evaluation of educational programs geared toward snakes and similar species; (2)
This paper discusses the programs, specifically field trip programs, for young children at art museums. The author explains how programs can teach the aesthetics of art (looking, distinguishing, loving) to young children and offers suggestions on how to run a successful program.
In this paper, researchers from the University of Florida discuss the cognitive movement in instruction, which has major implications for research and practice in informal settings. The authors focus on a number of promising cognitive lines of inquiry and suggest their application in informal settings.
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TEAM MEMBERS:
John J. Koran, Jr.Mary Lou KoranJohn Scott Foster
This paper discusses the Museum Impact and Evaluation Study, a research collaborative originated by the Museum of Science and Industry in Chicago, and made up of nine museums from across the country. The intent of the study was to reach toward understanding the long-term outcomes of museums visits, focusing on the relationships that develop between visitors and museums and exhibits within museums over time. This overview provides a summation of the project's scope, research process, plan, and current status.
In this paper, John P. Braaksma of Carleton University discusses how the method of time-stamping can be used to obtain precise knowledge of visitor movements to aid program planning and improve customer service. This paper outlines the methodology Braaksma used when first employing the time-stamping technique in 1975 at the Winnipeg International Airport passenger terminal. It includes results of this pilot study and recommendations for applications of this method in other facilities like museums.
In this paper, Tara D. Knott of Evaluation Resources, Inc. discusses the importance of summative evaluation to assess the value of a museum program in addition to setting clear goals. Knott argues that summative evaluation helps museums establish accountability--to business, the government, schools, and to the public.
This paper explains the Interactive Experience Model, which encompasses the actions that the visitor is engaged in during a museum visit. This model is useful for thinking about issues related to museum learning and provides a framework for understanding the totality of the museum experience--a socially, cognitively, kinesthetically, and aesthetically rich experience.
This paper outlines theoretical foundations, methodology, and key findings from a membership survey conducted by the San Antonio Museum Association in 1987. The study was designed to provide insights to a variety of assumptions upon which the Association's membership management and marketing strategies were based. Central among the questions to be answered were the determination of the motivations expressed by members for joining the Association and forecasting potential changes in member program preference and member attendance patterns.
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TEAM MEMBERS:
James D. BigleyDaniel R. FesenmaierMark LaneWesley S. Roehl
In this paper, Peggy Hewson of the Canadian Parks Service, Environment Canada, discusses market and client satisfaction research and management applications. Hewson explores this topic by citing findings from Canada's Public Service 2000 project, which evaluated client satisfaction as it pertains to the federal public service.
This paper describes the rationale, objectives, methodology, and key findings of a marketing research project on the motor coach business at the Ships of the Sea Museum. The study was designed to better understand how to use promotional materials to best attract tour operators to come to Savannah and the museum as well as attract tour operators already coming to Savannah to the museum.
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TEAM MEMBERS:
David T. Guernsey, Jr.Douglas Robideaux
This paper deals with two major audience research projects. One is a community perceptions study conducted by telephone with citizens of St. Louis city and county in 1990 by the Missouri Botanical Garden. The second is a year-long on-site visitor study at the Henry Ford Museum and Greenfield Village in Dearborn, Michigan. Both studies were designed, analyzed, and interpreted by Marilyn G. Hood of Hood Associates. Dr. Hood will present the settings in which these two projects were accomplished and describe how they were carried out; Ernestina Short, Community Liaison for the Missouri Botanical
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TEAM MEMBERS:
Marilyn G. HoodErnestina ShortG. Donald Adams
This paper is based on presentation given at a participatory session at the Visitor Studies Conference with the aim of creating a descriptive list of the qualities and conditions that lead to a positive museum experience (PME). This article sorts, names, and discusses the characteristics generated by the group.