In this article, Donna M. McElroy, education curator at the Sangre de Cristo Arts Center (Pueblo, Colorado), discusses evaluation strategies and key findings used to create and improve a self-guide "birds-eye view" map to the Asian Collection at the Denver Art Museum.
In this article, Colorado State University researcher Jerome Dagostino presents a review of three noteworthy museum studies to highlight the variety of different survey techniques used to evaluate art museums.
In this article, Pete Conroy of the Anniston Museum of Natural History analyzes how "cheap thrills" can be the most effective ways to capture visitors' attentions, after which educational messages can be delivered. Conroy discusses the role of cheap thrills in zoo and museum exhibitions.
In this article, Rosalyn Rubenstein discusses how the focus group method can be used in museum visitor studies. Rubenstein provides a general description of the focus group method, describes the process by breaking it down into its component parts, uses case studies as examples of how focus groups have been used and the data they elicit, and draws conclusion about the projects to which focus groups are appropriate. This paper also makes reference to aspects of methodology in consumer market research and revisions, which Rubenstein uses to apply the technique to museum audience research.
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Rosalyn RubensteinVisitor Studies Association
In this article, Patricia A. McNamara answers questions about using formative evaluation to develop exhibits, based on nearly ten years of experience at the Science Museum of Virginia. McNamara discusses beginning the formative evaluation process, selecting staff, setting goals, building prototype exhibits, working with visitors, using visitor data to make exhibit design decisions, and securing support from top-level management.
In this article, researchers from Colorado State University discuss a research study at the Denver Art Museum. The study investigated how one survey of visitors to the museum was used to increase staff awareness of different levels of audience commitment, while at the same time yielding evaluation information about an Asian Art exhibit to guide planning of new interpretation materials.
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Ross LoomisMarc FuscoRuth EdwardsMelora McDermott
In this article, Eileen Walker of the Royal Ontario Museum discusses the usefulness of front-end evaluation as the museum renovates all of its galleries. In particular, Walker outlines the front-end evaluation process of the museum's new European Galleries, which aimed at determining visitors' interests, prior knowledge, activities, and preferences in areas related to European Decorative Arts and to the display of such objects. The data informed and facilitated decision-making in the early stages of the gallery development project.
In this article, John H. Falk of Science Learning Inc. discusses the influence of recollection on learning in museums. Falk shares findings from a series of pilot ethnographic style interviews to better understand recollection and learning in museums.
In this article, G. Donald Adams of the Henry Ford Museum & Greenfield Village discusses the influence of positive word-of-mouth on motivating attendance at museums and other visitor attractions. Adams shares an example of a word-of-mouth situation and how assessments made at various stages in the process can help a museum plan public programs that create positive impressions.
In this article, Donald Patterson and Stephen Bitgood outline principles of exhibit design, which describe the relationship between visitor behavior and the characteristics of the exhibit environment. These principles include exhibit design factors (size, motion, aesthetic factors, novelty or rarity, sensory factors, interactive factors, and triangulation), visitor factors (visitor participation, object satiation, special interests, demographic factors, and other psychological factors), and architectural factors (visibility, proximity of animal/object, realism of exhibit area, and sensory
The St. Louis Science Center is a major metropolitan science museum serving a population of 2.3 million people. One year ago they moved into a new facility at a new location and attendance at the museum has tripled, reaching 600,00 visitors this past year. The center will develop a "Science Playground" in order to teach basic science principles and process through a series of 45 outdoor participatory exhibitions around the major areas of motion, energy, light, sound and the natural environment. The physics of motion will be explored through exhibits such as a friction slide, lunar gravity swing, double-axis human pendulum, etc. Energy exhibits will provide experiences with watermills and water power, fulcrum leverage and solar energy. Light exploration includes a solar column, prisms and rainbows, soundwheel and whisper discs. A weather station will have a rain gauge, anemometer, a variety of barometers, etc. This contemporary playground concept was developed as a response to limitations of indoor facilities and to extend use of outdoor space in a creative manner. The exhibit will be a model for extending science learning opportunities for schools, parks, other science museums and similar institutions. The center surveyed 31 science centers, 82 parks and 85 school districts to gauge interest in use of science playground exhibits, and found a clear interest in this type of project by all sectors surveyed. Exhibit designs will be published and furnished at cost to any facility wishing to replicate all or any part of the exhibition.