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Peer-reviewed article

The Visitor Survey: Front-End Evaluation Or Basic Research?

January 1, 1989 | Exhibitions
In this article, researchers from Colorado State University discuss a research study at the Denver Art Museum. The study investigated how one survey of visitors to the museum was used to increase staff awareness of different levels of audience commitment, while at the same time yielding evaluation information about an Asian Art exhibit to guide planning of new interpretation materials.

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  • Ross Loomis
    Author
    Colorado State University
  • Marc Fusco
    Author
    Colorado State University
  • Ruth Edwards
    Author
    Colorado State University
  • Melora McDermott
    Author
    Denver Art Museum
  • Citation

    ISSN : 1064-5578
    Publication Name: Visitor Studies
    Volume: 1
    Number: 1
    Page Number: 144
    Resource Type: Research Products
    Discipline: Art, music, and theater | Education and learning science
    Audience: General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Exhibitions | Museum and Science Center Exhibits

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