Visitor-Tested Exhibits

In this article, Patricia A. McNamara answers questions about using formative evaluation to develop exhibits, based on nearly ten years of experience at the Science Museum of Virginia. McNamara discusses beginning the formative evaluation process, selecting staff, setting goals, building prototype exhibits, working with visitors, using visitor data to make exhibit design decisions, and securing support from top-level management.

If you would like to edit a resource, please email us to submit your request.