This paper describes how an understanding of visitors could improve visitor services and museum experiences in order to maximize the attainment of museum objectives. Data from preliminary research at the Nehru Science Centre in India and implementation of findings in day-to-day management of science centre activities has brought about perceptible results, especially in creating new audiences and retaining visitors, thereby increasing overall visitor numbers and, above all, creating a renewed interest in the science centre among the community.
This article discusses the methodology, key findings, and implications of a 1998-1999 evaluation conducted by the US Holocaust Memorial Museum of its educational programming for school groups. The evaluation examined the impact of the school programs as well as guided future programming decisions.
This article analyzes findings from the PISEC Family Learning Project in Philadelphia to better understand gender-based visitor behavior in science museums. It includes a brief review of the PISEC project, a discussion of gender differences among PISEC families, and a comparison of PISEC data to findings from from another study conducted by Kevin Crowley of the Learning Research Collaborative at the University of Pittsburgh's Learning and Research Development Center.
This article discusses museum field trips and a study that investigated teacher approaches to visiting out-of-school learning environments for science education. This article describes teachers' and (adolescent) students' differing experiences of field trips, and discusses the need for 'museums' to communicate more effectively with teachers and students prior to school field trips.
In this article, evaluator Randi Korn of Randi Korn & Associates explains how to know when the time is right for front-end evaluation and whether your questions are the ones you should be asking visitors. Korn cites examples from the field, specifically from a study conducted for the Chicago Historical Society.
This paper discusses a study that tracked the behavior of 350 visitors to the Lester E. Fisher Great Ape House at Lincoln Park Zoo over a 12-month period. Findings relate to visit durations, including children vs. adults as well as visitors' responses to interpretive graphics. This data adds to the growing literature on visitor behavior in zoological parks and have helped to guide several aspects of exhibit design for Lincoln Park Zoo's new ape facility.
This paper reports a formative evaluation of an interactive exhibit in the Museum of Science, Boston, that encouraged visitors to create a model using everyday materials. The materials provided for visitors to create their models changed during the period of the evaluation, and visitors were observed and interviewed as they engaged with the various prototypes. Evaluation results show that the type of modeling material presented influenced the visitors' model making process and individual learning and behaviors as well as the interactions visitors had with each other.
This article discusses a study that examined the perceptions of students of Punjab, India regarding their interest in, perceived knowledge of, and perceived importance of various science topics. The study was conducted to help inform the development of exhibitions and education programs for the new "Pushpa Gural Science City." The study demonstrates that the outcomes of front-end studies are not always clear-cut, and that museums still must ultimately struggle with their own philosophies about the curriculum they display and interpret in the light of the outcomes of front-end studies they
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TEAM MEMBERS:
David AndersonZuochen ZhangSudeep ChatterjeePhil AldrichRandi Robin
This paper reports findings from a study at the Exploratorium of a single physics exhibit that compared three labels and assessed visitors' attitudes and behavior. Based on interviews with 60 visitors, evaluators found a preference for labels containing both questions and suggestions, but that this type of phrasing may not always affect visitor behavior.
Roto, an exhibition design and production firm, contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation of Speed, an exhibition being developed for The Science Museum of Virginia (SMV) in Richmond, Virginia. RK&A explored visitors’ thoughts, perceptions, and understandings of exhibition concepts related to speed, defined as change over time. How did we approach this study? RK&A worked closely with Roto to identify the goals and objectives for the Speed exhibition. Findings from the front-end evaluation were designed to help Roto and SMV find common ground between
This paper discusses the methodologies, key findings, and implications of a research project that examined the effectiveness of exhibits for making children understand scientific concepts. The two-part study was conducted at Nehru Science Centre (Bombay, India).
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TEAM MEMBERS:
Vijay JavlekarVisitor Studies Association
In this paper, researchers from the University of Florida discuss the cognitive movement in instruction, which has major implications for research and practice in informal settings. The authors focus on a number of promising cognitive lines of inquiry and suggest their application in informal settings.
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TEAM MEMBERS:
John J. Koran, Jr.Mary Lou KoranJohn Scott Foster