Most free-choice science learning institutions, in particular science centers, zoos, aquariums, and natural history museums, define themselves as educational institutions. However, to what extent, and for which visitors, do these free-choice learning settings accomplish their educational mission? Answering this question has proven challenging, in large part because of the inherent variability of visitors to such settings. We hypothesize that the challenges of measuring free-choice science learning might be diminished if it were possible to pool populations during analysis in ways that reduced
This study at the National Aquarium in Baltimore (NAIB) was conducted to assess four key aspects of the visitor experience: (1) incoming conservation knowledge, attitudes, and behavior of NAIB visitors; (2) patterns of use and interaction with exhibition components throughout the NAIB; (3) exiting conservation knowledge, attitudes, and behaviors of visitors; and (4) over time, how the NAIB experience altered or affected individuals' conservation knowledge, attitudes, and behaviors. Three hundred six visitors participated in the study, which was conducted from March through July, 1999. The
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Institute for Learning InnovationJohn H FalkLeslie AdelmanSylvia James
The purpose of this study was to investigate a museum exhibition design assumption that visitors develop conceptual understanding of a science topic after utilizing a cluster of conceptually related exhibits which lack explicit concept labeling; also investigated was whether visitor concept development could be enhanced through the addition of explicit labeling about the intended conceptual messages. Two very different clusters of exhibits were selected for investigation: how transportation in Los Angeles affects air pollution (“Transportation”) and the conception and early development of
Considerable time and effort have been invested in understanding the motivations of museum visitors. Many investigators have sought to describe why people visit museums, resulting in a range of descriptive categorizations. Recently, investigators have begun to document the connections between visitors' entering motivations and their exiting learning. Doering and Pekarik have proposed starting with the idea that visitors are likely to enter a museum with an “entry narrative” (1996; see also Pekarik, Doering and Karns 1999). Doering and Pekarik argue that these entry narratives are likely to be
Interactive museum exhibits have increasingly placed replicated and virtual objects alongside exhibited authentic objects. Yet little is known about how these three categories of objects impact learning. This study of family learning in a botanical garden specifically focuses on how 12 parent-child family units used explanations as they engaged with three plant types: living, model, and virtual. Family conversations were videotaped, transcribed, and coded. Findings suggested that: 1) explanations of biological processes were more frequent than other types; 2) model and virtual plants supported
Informed by literature on childhood expertise in high interest topics and parent-child conversation in museum settings, this study explored how children’s level of dinosaur expertise influences family learning opportunities in a Natural History Museum. Interviews identified children with high and low dinosaur knowledge and assigned them to expert and novice groups. Parent surveys revealed that expert children were more likely to have home environments where family members shared interests in dinosaurs and provided a variety of dinosaur learning resources. Analysis of family conversations
Wildlife tourism experiences have the potential to positively impact tourists’ awareness, appreciation and actions in relation to the specific wildlife they encounter and the environment in general. This paper investigates the extent of such impact across multiple sites, and uses Structural Equation Modelling to identify factors that best predict positive long-term learning and environmental behaviour change outcomes. Three sets of variables were measured – visitors’ entering attributes (including pre-visit environmental orientation and motivation for the visit), salient aspects of the
Marino et al. (2010) recently published a critique of a three-year National Science Foundation—funded investigation of the impact of zoo and aquarium visits on the public's understanding of animals and their attitudes toward conservation (Falk, Heimlich, & Bronnenkant, 2008; Falk, Reinhard, Vernon, Bronnenkant, Deans, & Heimlich, 2007; Heimlich, Bronnenkant, Witgert, & Falk, 2004). This critique of that critique will show that Marino et al. seriously misrepresent both the intent of the research and the methods used. The methods used by Falk and his colleagues were consistent with current
The American Zoo and Aquarium Association (AZA) has dedicated Conservation Endowment Funds (CEF) to conduct a multi-institutional research project (MIRP) that will investigate the overall impact of visits to zoos and aquariums on visitors' conservation-related knowledge, attitudes, affect, and behavior. With oversight and input from MIRP Co-Principal Investigators and key advisors, the Institute for Learning Innovation [carried out] the following goals: 1. Conducting a literature review; 2. Developing an overall research plan, design and methodologies for conducting a multi-institutional
This article explores the development of observation in scientific and everyday contexts. Fundamental to all scientific activity, expert observation is a complex practice that requires the coordination of disciplinary knowledge, theory, and habits of attention. On the surface, observation appears to be a simple skill. Consequently, children may be directed to observe, compare, and describe phenomena without adequate disciplinary context or support, and so fail to gain deeper scientific understanding. Drawing upon a review of science education, developmental psychology, and the science studies
Most environmental learning takes place outside of the formal education system, but our understanding of how this learning actually occurs is in its infancy. By surfing the internet, watching nature documentaries, and visiting parks, forests, marine sanctuaries, and zoos, people make active choices to learn about various aspects of their environment every day. Free-Choice Learning and the Environment explores the theoretical foundations of free-choice environmental education, the practical implications for applying theory to the education of learners of all ages, and the policy implications
Education is a lifelong endeavor; the public learns in many places and contexts, for a diversity of reasons, throughout their lives. During the past couple of decades, there has been a growing awareness that free‐choice learning experiences – learning experiences where the learner exercises a large degree of choice and control over the what, when and why of learning – play a major role in lifelong learning. Worldwide, most environmental learning is not acquired in school, but outside of school through free‐choice learning experiences. Included in this article are brief overviews of