KQED, the Northern California PBS and NPR member station, and the College of Media & Communication at Texas Tech University have recently completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement. The three-year grant provided funding for an unprecedented science media research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media.
This is the final outcomes report.
From 2019 to 2021, Knology undertook a project called Addressing Societal Challenges through STEM, which investigated how informal learning institutions are advancing the use of STEM knowledge and scientific reasoning to enable individuals, families, and communities to understand what they can do, and apply their learning to solving critical societal challenges.
The literature reviewed (237 studies and articles) documented an emerging infrastructure to support the capacity of ISL institutions to address social issues. This infrastructure includes a body of empirical and peer-reviewed
The education research component of the Pulsar Search Collaboratory (PSC) seeks to determine how the PSC experience affects the science identity and STEM career intentions of its participants and how individual programmatic elements influence persistence. These questions are investigated by comparing pre-‐survey and post-‐survey results and by examining the participant’s interaction with the PSC online portal.
This report d pre/posistilled t survey data that examines student participants’ STEM intentions along a number of dimensions: Science/Engineering Identity, Self-‐Efficacy, Science
This report presents findings from the evaluation of four Pulsar Search Collaboratory (PSC) activities: online training, use of website, capstone events at hub institutions, and the PSC summer camp.
This is the final annual report for the AISL project: Collaborative Research: Developing STEM self-efficacy and science identities through authentic astrophysics research in online and face-to-face environments (STEM-ID).
Impact Statement:
At 100 meters in diameter, the Green Bank Telescope (GBT) in Pocahontas County, West Virginia, is the largest radio telescope in the United States. It is also one of the most sensitive telescopes in the world for searching for radio signals from exotic stars called pulsars. Pulsars are roughly the size of a city but weigh more than the Sun, making them
DiscoverE hired Concord Evaluation Group (CEG) to conduct an independent evaluation of the Future City program. Future City has been operating since 1992. According to DiscoverE, the Future City program is “a national, project-based learning experience where students in 6th, 7th, and 8th grade imagine, design, and build cities of the future. Students work as a team with an educator and engineer mentor to plan cities using SimCityTM software; research and write solutions to an engineering problem; build tabletop scale models with recycled materials; and present their ideas before judges at
KQED, a San Francisco based public media organization, is interested in broadening participation and attracting and engaging a younger and more diverse audience, especially millennials, for their science media. The KQED science team is one of the largest reporting teams in the West with a focus on science news and it’s YouTube series, Deep Look.
This is a summary of Cracking the Code: Influencing Millennial Science Engagement, a three year media research project supported by NSF. The project brought together KQED science media professionals, academic science media researchers from Texas
This is the third of three guides for media practitioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement. This guide focuses on steps for conducting media research and research protocals.
This is the second of three guides for media practitioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement. This guide focuses on ways to identify your missing audience.
This is the first of three guides for media practioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement. This guide focuses on possible practices for creating an audience research collaboration for media professionals, evaluators and communication researchers.
The Formative Evaluation for the Mars Habitat exhibit was conducted to gather visitor feedback on a prototype of the exhibit component. Data was collected in three rounds, and the exhibit component was updated as necessary between rounds. Evaluation questions focused on understanding if visitors knew what to do while at the Mars Habitat exhibit, how visitors interacted with both the exhibit and each other, and if visitors walked away with an understanding of the intended activity goals. These were explored through both observation and a follow-up interview. This report summarizes findings
The series of articles below is a study of Cracking the Code, one of the largest public investments in science media, journalism and science communication research collaborations, a project between KQED, Texas Tech and Yale Universities. KQED has the largest science reporting unit in the West focusing on science news and features including their YouTube series Deep Look.This series was written by Scott Burg from Rockman et al, the project's independent evaluator. Links to the articles in this series are below. The full articles in the series are posted on Medium.
A Three Year Case Study