Cracking the Code: Influencing Millennial Science Engagement - Outcomes Report A NSF AISL funded research collaboration with KQED, Texas Tech University and Rockman et al

KQED, the Northern California PBS and NPR member station, and the College of Media & Communication at Texas Tech University have recently completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement. The three-year grant provided funding for an unprecedented science media research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media.

This is the final outcomes report.

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