The article describes the Informal Learning Program (ILP), co-directed by Michael Spock and Deborah Perry, and initially funded by the Joyce Foundation of Chicago. The purpose of the program is to serve as an advocate for and to conduct research on informal learning and on the design and development of public spaces, programs, and exhibits.
The paper presents a tool used to aid in the critical pre-design planning stage. It attempts to bring the designers in touch with the museum professionals' knowledge and requirements to develop a profile on which design decisions can be based.
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Frank MadsenAbrams Teller MadsenVisitor Studies Association
In this article, Barry Aprison, Museum of Science and Industry, Chicago, discusses the museum's "Prenatal Development" display, one of the oldest science exhibits in the US. Aprison discusses the success of the exhibit and cites recent visitor evaluation studies.
In this article, Ethan Allen (Teachers Academy for Mathematics & Science in Chicago) describes two types of museum collaborations and how they improve visitor experience through different modes. Allen discusses the Chicago Museum Exhibitors Group (CMEG) and the Museum Partners of Chicago's Urban Systemic Initiative as two models of museum collaboration.
In this article, Pete Conroy, Curator of Natural History at the Anniston Museum of Natural History (Anniston, AL), summarizes an article written by George Weiner (Supervisory Exhibits Editor at the Smithsonian) in 1963 about writing exhibit labels.
In this article, Gary Clarke, Director of the Topeka Zoo, describes the opening of Gorilla Encounter, a fascinating gorilla exhibit. Clarke's account of the opening day is important because of the successful planning that made standing in line almost a pleasant experience for visitors.
In this article, Steve Bitgood, Professor Emeritus of Psychology, Jacksonville State University, presents general principles that can be used to guide exhibit designers, facility planners, and decision-makers of exhibit-type facilities. Bitgood offers two principles of visitor behavior that deal with physical qualities of the exhibit object or spieces.
In this article, Ben Gammon, Visitor Studies Manager, and Jo Graham, Education Manager, at the Science Museum, London ask, "What is the value of evaluation if nobody pays any attention?" They advise "audience advocates" on how to communicate research findings effectively with curators and exhibit developers and offer four exercises" to improve visitor awareness.
Geosciences Careers for Kids and Parents is a Track 1 program by Jim Metzner Productions (JMP) that uses its current communication platforms - the Pulse of the Planet (PoP) radio programs and website and the Kids Science Challenge website - to involve upper elementary children and their parents/caregivers and other adults in learning about geosciences research and careers. JMP's award-winning PoP radio program, which reaches 1,000,000+ listeners weekly, profiles geoscientists and encourages parents to involve their children in the geosciences. The PoP companion pulseplanet.com website provides podcasts of past radio programs and additional resources for engaging learners in the geosciences. On JMP's Kidsciencechallenge.com website, children (8-13 years of age) will find "kid friendly" profiles and videos of geoscientists and their careers, rich resources and interactivity on the sciences and further career activities, presented as part of a project that has already actively engaged thousands of children in learning about and "doing" science. The Pulse of the Planet and Kids' Science Challenge websites receive an average of 9,600 page views daily. PBS television's The News Hour and the PBS education site will feature our video segments on geoscientists featured in PoP programs.
This CRPA project produced a human-like avatar exhibit for the Orlando Science Center that verbally communicates with middle and high school grade visitors, engaging them in the subjects of computer science, artificial intelligence, and engineering. Human-like characteristics include features to match the demographics of the Center's clientele and verbal communication in the English language. In addition to discussing how avatars are developed and how artificial intelligence works, the avatar image will answer questions from the visitors on selected topics, including subjects from the media models of Avatar and IBM's Watson event on Jeopardy. Considerable planning and research has gone into this project to make sure that the avatar is life-like and can engage in realistic dialog. The avatar images will resemble real individuals who have diverse demographic characteristics in order to enhance the human-computer interface. The system is designed to deal with background noise and antagonistic visitors. Evaluation at all levels (front-end, formative, and summative) will make the exhibit most effective and facilitate the goals of the project which are to inform the target audience on STEM subjects. The desire to have electronic analogs of humans has been a goal for half of a century. This project builds on prior research in this area and is one of the most sophisticated contemporary models in the field. It is anticipated that this work may contribute to future applications in education and assistance for individuals with disabilities. Moreover, engagement with the avatar may ignite curiosity among young visitors and stimulate interest in science careers.
The Principal Investigator's Guide: Managing Evaluation in Informal STEM Education Projects (PI Guide) is designed to help principal investigators and other leaders of informal STEM (Science, Technology, Engineering, and Math) education projects integrate evaluation into all phases of project design, development, and implementation. Such projects include exhibits, media projects, websites, community science projects, afterschool programs, festivals, family activities, online games, citizen science projects, and other efforts to help people learn about science in the course of their everyday
Once resources for the scholar and serious student, science museums are now dedicated to public education. But just how institutions define and meet their educational goals is a continuing story. This article describes the evolution of science museums from private collections to public institutions over three generations.