In this paper, researchers from the Smithsonian's Institutional Studies Office discuss a study of the "Ocean Planet" exhibition presented at the National Museum of Natural History (April 1995-April 1996). The purpose of this study was to measure the degree to which the exhibition's message was communicated to visitors and the extent to which the exhibition goals were realized.
In this paper, Kathryn Nelson of the University of Washington discusses her efforts to study visitor response to naturalistic exhibits. Nelson shares evaluation methods and findings of Northern Trail exhibit at the Woodland Park Zoological Gardens. The purpose of the study was to assess how well visitors responded to the exhibit's attractiveness, enjoyment potential, and animal well-being as well as evaluate whether visitors felt they learned facts or attitudes during their visit and their overall impressions of the exhibit.
In this paper, Volker Kirchberg of the University of Lueneburg and Basica Research Institute analyses catchment areas to better understand museums' greater impacts. The author defines these areas as not only a function of distance of the the potential visitors' residence to the venue but also a function of socio-demographic structures of residential areas.
In this paper, Patricia Jelen of the Morton Arboretum and Jeff Hayward of People, Places & Design Research explore the factors which affect the process of applying research results, including leadership, resources, and incentives for change. The authors discuss strategic planning and research efforts of the Morton Arboretum as an exemplar.
In this paper, Nancy T. Haas of the Please Touch Museum discusses Project Explore, a new research initiative that explores learning in children's museums. Project Explore is a collaborative effort of two organizations, PleaseTouch Museum in Philadelphia and Harvard's Project Zero in Cambridge. Using a dual research approach, Please Touch Museum researchers investigated exactly what it is that children are learning and how to best enable or enhance their learning process; while the Project Zero team studied how children engage in exhibits by looking at the Entry Points approach to learning
In this paper, Daryl Fischer of MUSYNERGY discusses the Denver Art Museum's use of "visitor panels" to generate substantive changes in new exhibits. These qualitative studies rely on input from panelists who are representative of the museum's target audience. Fischer provides an overview of how the Denver Art Museum used visitor panels in the reinstallation of the two ares of the museum's permanent collection.
In this paper, Zahava D. Doering and Andrew J. Pekarik of the Smithsonian's Institutional Studies Office share an overview of efforts to assess the Smithsonian's 16 museums and 26 million visitors each year. The authors also share some general findings that address communication in exhibitions.
In this article, Lynn D. Dierking of Science Learning, inc. (SLi) discusses the summative evaluation of the Pacific Science Center's Science Carnival Consortium Project, a National Science Foundation funded program designed to assist new or developing science centers with opening and operating their institutions. The evaluation was designed to determine the extent to which the Science Carnival Consortium fulfilled its primary mission of facilitating the creation of these new science centers, as well as to assess the relative efficacy of the project as a model for future collaborative endeavors
In this article, Judy Rand reflects on her experience in developing exhibits and using visitor research to help inform these efforts. Rand reflects on a rafting trip through the Grand Canyon, which helped her see the needs of the visitor in a new light. She presents a "Visitors' Bill of Rights," a set of guidelines that reminds museums, exhibit planners, designers, directors, architects, and evaluators to put visitors first.
In this article, Stephen Bitgood of Jacksonville State University and editor of the Visitor Behavior, bids farewell to the journal and acknowledges the many people who contributed to the journal over the years.
In this article, Stephen Bitgood of Jacksonville State University discusses the importance of critical thinking skills and offers ten suggestions for incorporating critical thinking into exhibit design.
In this article, Ann Baillie, museum consultant, discusses the findings of a pilot study of ten family group visits to the Queensland Museum. The study aimed to construct an understanding of its members' subjective experiences of museum visiting.
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Ann BaillieVisitor Studies Associaton