In this article, Jacksonville State University's Stephen Bitgood presents a summary of issues related to evaluation discussed in visitor studies literature. These issues include research vs. evaluation, formative vs. summative evaluation, goal-free vs. goal-referenced evaluation, and developmental vs. post-design evaluation.
In this article, Jacksonville State University's Stephen Bitgood Ph.D. presents an overview of the methodology used in visitor studies research. Bitgood identifies reliability and validity as the two most important standards, defines several types of visitor research (experimental, correlational, descriptive/observational), and describes two methods of measuring visitor behavior (direct observation and self-reporting).
In this article, Donna M. McElroy, education curator at the Sangre de Cristo Arts Center (Pueblo, Colorado), discusses evaluation strategies and key findings used to create and improve a self-guide "birds-eye view" map to the Asian Collection at the Denver Art Museum.
In this article, Colorado State University researcher Jerome Dagostino presents a review of three noteworthy museum studies to highlight the variety of different survey techniques used to evaluate art museums.
In this article, Jennifer B.J. Cave discusses methods and findings from an audience research project completed for use both the strategic planning process and the design concept of a new Children's Museum, part of the Canadian Museum of Civilization complex in Ontario.
In this article, Jeff Hayward of People, Places & Design Research outlines the evaluation process by summarizing the evaluation of "The Estimating Game," a traveling exhibit developed by the Children's Museum of Boston. The study assessed the effectiveness of the exhibit as installed at the Children's Museum, the effectiveness of "mock-ups" of parts of the exhibit as they were developed, and the effectiveness of teaching children the concept of estimating.
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Jeff Hayward
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In this brief announcement, Harris Shettel, Chair of the AAM Evaluation and Research Committee, discusses recent news about the Committee, including its approval by the AAM council as a Standing Professional Committee and relevant activities at the upcoming AAM program in New Orleans.
In this article, Linda Snow Dockser, evaluator at the Please Touch Museum for Children, discusses research methods and findings from an evaluation of its "Play: Past, Present, and Future" exhibit. Researchers evaluated how the exhibit theme was interpreted and personalized by the audience and the extent to which the exhibit encouraged adult/child interaction.
In this article, Jeanne Vergeront, Director of Exhibits and Education at The Children's Museum in St. Paul, discusses the Museum's efforts to examine exhibit safety and implementation of a 5-part procedure to improve safety of interactive exhibits for its visitors.
In this article, Mary Stewart Miller, evaluator at the Cumberland Science Museum, discusses evaluation methods involving child visitors as well as adults. Stewart Miller shares methodology and findings from an evaluation of the museum's "Brain" exhibit, a study which involved interviewing children ages eight to thirteen.