In this article, Linda A. Black, Exhibits Planning Director at The Children's Museum of Indianapolis, discusses methods and findings from the Kellogg Demonstration Project. The project directly involved museum staff in the instrument design and data collection for evaluation of the Museum's new "Mysteries in History" exhibit. Also, a computer software package known as "Looking Closely" was developed to assist with data collection and analysis.
In this article, Linda A. Black, Exhibits Planning Director at The Children's Museum of Indianapolis, demonstrates the usefulness of "quick and dirty" evaluation work by sharing key findings from Dr. Robert Wolf's series of one-month "mini studies."
Tom Skancke, Development Director of Discovery: The Children's Museum in Las Vegas, presents an outline of the market study and development plan produced by Laventol and Horwath, when the Las Vegas community decided to develop their children's museum. The plan illustrates the thoroughness with which initial audience research can and should be done, according to Skancke.
In this Editor's Note, guest editor Linda A. (Nikki) Black summarizes the content of this issue of "Visitor Behavior" and explains its goal to demonstrate the importance of evaluation to the success of smaller/newer museums as well as to demonstrate the role of evaluation in everyday operations.
DATE:
TEAM MEMBERS:
Linda A. (Nikki) BlackVisitor Studies Association
In this bibliography, Jacksonville State University researcher Stephen Bitgood presents a list of research reports on the topic of school field trips to museums and zoos.
In this article, University of Florida researchers John J. Koran, Jr., Mary Lou Koran, and Jim Ellis present a review of research on the effectiveness of field trip experience and analyze findings for trends.
DATE:
TEAM MEMBERS:
John J. Koran Jr.Mary Lou KoranJim Ellis
In this article, Jacksonville State University researcher Stephen Bitgood presents a general overview of the literature on field trips. Bitgood reviews the four phases of school field trip programs: planning of the program, pre-visit preparation, on-site activities, and follow-up activities. Bitgood cites studies that address each of phase and acknowledges gaps in current research.
In this brief article, Jacksonville State University researcher Stephen Bitgood discusses the value of front-end and formative evaluation as part of the exhibit label development process.
In this article, Jacksonville State University researcher Stephen Bitgood presents a review of exhibit label literature and techniques. Bitgood refers to Beverly Serrell's 1983 list of "eight deadly sins" from her manual, "Making Exhibit Labels: A Step by Step Guide," and cites visitor studies that support Serrell's list. Bitgood also explains visitors' reactions to labels in terms of empirical factors.
In this article, University of Wisconsin-Milwaukee researcher Don Thompson shares methods and findings from a front-end evaluation of the Plains Indian Exhibit Area at the Milwaukee Public Museum, which was used to inform exhibit renovation plans. Thompson assessed visitor knowledge of key concepts, the role of existing exhibits in fostering knowledge of these concepts, and unforeseen successes or shortcomings of the exhibits.
This is a brief summary of an article by Michael Alt and Steven Griggs (1988) featured in "Curator." The authors review the processes of perception, short and long term memory, discuss "external myths" and "conceptual myths," and the value of "thinking aloud" as formative evaluation.
This is a summary of a publication by Michael Alt and Steven Griggs (1989), distributed by the Royal Ontario Museum, which provides a helpful model for others--both in terms of encouraging exhibit evaluation and in terms of how it might be accomplished. The publication summarizes four studies completed at the Royal Ontario Museum used to assess the "Mankind Discovering" exhibition from different perspectives: staff evaluation, visitor reaction, observational study of visitors, and visitor understanding and reaction to individual sections.