In this article, Jacksonville State University's Stephen Bitgood presents a summary of issues related to evaluation discussed in visitor studies literature. These issues include research vs. evaluation, formative vs. summative evaluation, goal-free vs. goal-referenced evaluation, and developmental vs. post-design evaluation.
Document
TEAM MEMBERS
Citation
ISSN
:
0892-4996
Publication Name:
Visitor Behavior
Volume:
3
Number:
3
Page Number:
6
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