In this article, Jacksonville State University's Stephen Bitgood Ph.D. presents an overview of the methodology used in visitor studies research. Bitgood identifies reliability and validity as the two most important standards, defines several types of visitor research (experimental, correlational, descriptive/observational), and describes two methods of measuring visitor behavior (direct observation and self-reporting).
Document
TEAM MEMBERS
Citation
ISSN
:
0892-4996
Publication Name:
Visitor Behavior
Volume:
3
Number:
3
Page Number:
4
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