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Peer-reviewed article

An Overview of The Methodology of Visitor Studies

January 1, 1988 | Exhibitions
In this article, Jacksonville State University's Stephen Bitgood Ph.D. presents an overview of the methodology used in visitor studies research. Bitgood identifies reliability and validity as the two most important standards, defines several types of visitor research (experimental, correlational, descriptive/observational), and describes two methods of measuring visitor behavior (direct observation and self-reporting).

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    Author
    Jacksonville State University
  • Citation

    ISSN : 0892-4996
    Publication Name: Visitor Behavior
    Volume: 3
    Number: 3
    Page Number: 4
    Resource Type: Research Products
    Discipline: Education and learning science
    Audience: General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Exhibitions

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