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resource evaluation Media and Technology
Talk of the Nation: Science Friday is a weekly two-hour science talk show hosted by science correspondent Ira Flatow. This summative evaluation implemented by Multimedia Research involved collecting information via a two-sided one-page mailed survey to minority and white scientists in virtually all of Science Friday's broadcast areas in the lower 48 states. Data were collected from September to June, 1999-2000. The main thrust of this evaluation was to explore possible differences in the way ethnic groups (white, black, Spanish-origin) respond to Science Friday. Scientists were chosen as
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
Talk of the Nation: Science Friday is a weekly two-hour listener call-in talk show devoted to the understanding of complex scientific topics and methods. The series is hosted by science correspondent Ira Flatow. With support from the National Science Foundation, Multimedia Research presents the second study of a two-part summative evaluation on the impact of Science Friday on public radio listeners, focusing on the series’ increased emphasis on public understanding of basic research. The evaluation assessed what demographic or background characteristics relate to whether or not one listens to
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
Talk of the Nation: Science Friday is a weekly two-hour listener call-in talk radio show devoted to the understanding of complex scientific topics and methods. The series is hosted by science correspondent Ira Flatow. With support from the National Science Foundation, Multimedia Research presents the first study of a two-part summative evaluation on the impact of Science Friday on public radio listeners, focusing on the series’ future increased emphasis on public understanding of basic research. The evaluation assessed what demographic or background characteristics relate to whether or not
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TEAM MEMBERS: Barbara Flagg
resource research Media and Technology
Public communication about science faces a set of novel challenges, including the increasing complexity of research areas and the erosion of traditional journalistic infrastructures. Although scientists have traditionally been reluctant to engage in public communication at the expense of focusing on academic productivity, our survey of highly cited U.S. nano-scientists, paired with data on their social media use, shows that public communication, such as interactions with reporters and being mentioned on Twitter, can contribute to a scholar‟s scientific impact. Most importantly, being mentioned
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TEAM MEMBERS: Xuan Liang Leona Yi-Fan Su Sara Yeo Dietram Scheufele Dominique Brossard Michael Xenos Paul Nealey Elizabeth Corley
resource evaluation Media and Technology
This document reports on the first phase of a summative evaluation of Science Friday's expansion to examine the importance of research as a theme underlying all science and technology changes. In this phase of the evaluation, in-depth qualitative discussions concerning public understanding of basic research were held with listeners of Science Friday. The study has two goals: (1) To provide feedback to producers as to the series’ current strengths and weaknesses with respect to the above stated goals; and (2) To guide the development of a written questionnaire to be mailed to random public
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TEAM MEMBERS: Barbara Flagg
resource research Media and Technology
Dr. Barbara Flagg, Director of Multimedia Research, implemented a summative evaluation of "Talk of the Nation: Science Friday." a weekly two-hour science talk show hosted by science correspondent Ira Flatow. The evaluation focused on what demographic or background characteristics relate to whether or not one listens to Science Friday and to frequency of listening; what effects the series has on listeners and what kind of actions the series has prompted in listeners. Surveys were mailed to random names, stratified by gender, drawn from the member subscriber lists of public radio stations in
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TEAM MEMBERS: Barbara Flagg
resource research Media and Technology
This dissertation focuses on an integral aspect of public opinion formation — individual selectivity of information. Principally, I seek answers about why individuals opt for certain media. Broadly, my research is guided by the following question: How do communication contexts and individual traits contribute to and motivate individuals’ selectivity? Though there have been many studies on the phenomenon of selective exposure in political science and political communication, my research is conducted in the context of a scientific issue. There is relatively little clear empirical data
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TEAM MEMBERS: Sara Yeo
resource research Media and Technology
This online experiment explored how contextual information embedded in new media channels such as YouTube may serve as normative social cues to users. Specifically, we examined whether the number of views listed under a YouTube video about climate change would elicit inferences regarding how “others” feel about the climate issue and, consequently, might influence perceptions of issue salience. Participants in this experiment were exposed to a YouTube video about climate change using two experimental conditions, one providing a small number of views under the video and the second listing a
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TEAM MEMBERS: James Spartz Leona Yi-Fan Su Robert Griffin Dominique Brossard Sharon Dunwoody
resource research Media and Technology
Despite new governmental initiatives aiming to engage the general public in policymaking related to nuclear energy, little is known about how expert stakeholders involved in the decision-making process perceive such activity. This study examines how a series of social, cognitive and communication factors influences expert stakeholders’ attitudes toward public participation in policy decisions related to nuclear energy. Specifically, using data from a survey of 557 experts identified through content analyses of public meeting records, we find that among those perceiving public opinion as being
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TEAM MEMBERS: Nan Li Leona Yi-Fan Su Xuan Liang Dominique Brossard Dietram Scheufele
resource research Media and Technology
Scientific debates in modern societies often blur the lines between the science that is being debated and the political, moral, and legal implications that come with its societal applications. This manuscript traces the origins of this phenomenon to professional norms within the scientific discipline and to the nature and complexities of modern science and offers an expanded model of science communication that takes into account the political contexts in which science communication takes place. In a second step, it explores what we know from empirical work in political communication, public
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TEAM MEMBERS: Dietram Scheufele
resource research Professional Development, Conferences, and Networks
Rodriguez documents how one teacher navigated challenges as he incorporated transformative science teaching, that is, instruction that gives students opportunities to engage with science that reflects their lives and how they learn. This brief will benefit informal science educators who support teachers in engaging in transformative science teaching practices.
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TEAM MEMBERS: Sara Herieda
resource research Media and Technology
How does taking photos affect people’s memories of objects in a museum? Henkel compared people’s recall after taking photos and after simply observing museum paintings and objects. People remembered more when they observed than when they took a photo. However, if the photo zoomed in on a specific feature, people remembered the whole object better.
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TEAM MEMBERS: Suzanne Perin