In this article, David Scott, Ph.D. provides a summary of an importance-performance appraisal of the Cleveland Metroparks Zoo in Cleveland, Ohio. The attributes selected for appraisal included a variety of service attributes.
In this article, Jacksonville State University's Amy Cota and Stephen Bitgood share findings from a study of label content, specifically the effects of length and sequence. Researchers aimed to answer the following questions: (1) If the entire label is read, will retention of information be related to the length of the text? and (2) When information is presented in two paragraphs, is the order of presentation important?
In domains with multiple competing goals, people face a basic challenge: How to make their strategy use flexible enough to deal with shifting circumstances without losing track of their overall objectives. This article examines how young children meet this challenge in one such domain, tic-tac-toe. Experiment 1 provides an overviews of development in the area; it indicates that children's tic-tac-toe strategies are rule based and that new rules are added one at a time. Experiment 2 demonstrates that even young children flexibly tailor their strategy use to meet shifting circumstances
The museum is a physical setting that visitors usually freely choose to enter. The physical context for all museum visits (Falk and Dierking, 1992) includes the architecture and "feel" of the building as well as the objects and exhibits on display. A significant percentage of museum research has considered how visitors respond to the physical context, at both the macrolevel of visitor pathways, orientation, and museum fatigue and the microlevel of exhibit label font size and content. As museums continually strive to communicate better with their publics, a relevant physical context concern is