In this article, Jacksonville State University's Amy Cota and Stephen Bitgood share findings from a study of label content, specifically the effects of length and sequence. Researchers aimed to answer the following questions: (1) If the entire label is read, will retention of information be related to the length of the text? and (2) When information is presented in two paragraphs, is the order of presentation important?
Document
TEAM MEMBERS
Amy Cota
Author
Jacksonville State University
Citation
ISSN
:
0892-4996
Publication Name:
Visitor Behavior
Volume:
8
Number:
4
Page Number:
12
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