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resource project Media and Technology
This project will research factors influencing the implementation of programs designed to increase diverse participation in informal science. The goal is to provide the informal science education field with information and tools that will help them design effective programs that more effectively engage a broad range of diverse audiences. The project has two major components. First, the project will research the implementation of a citizen science project, Celebrate Urban Birds (CUB), in major U.S. cities. Citizen science projects involve public volunteers in gathering scientifically valid data as part of ongoing research. Second, building on results of the research, the project will launch a website and learning community (called a Community of Practice or CoP) supporting informal science educators that are involved in designing and implementing informal science programs with an emphasis on engaging diverse participants. The project will be lead by the Cornell Lab of Ornithology (CLO), a leader in designing and researching citizen science projects, in collaboration with the Association of Science-Technology Centers (ASTC) and five science center members of ASTC, where the CUB program will be implemented and researched. The objective of the research is to better understand contextual factors and how they impact implementation even when accepted practices are followed. Such research is key not only to revealing accepted practices but also to understanding how projects are implemented in the face of concrete operational, cultural, economic, and demographic variables. The research will use a comparative case study approach, which is designed for studies requiring holistic, in-depth investigation. The development of the website and the CoP will be guided by a Network Improvement Strategy, a research-based approach to designing educational CoPs. The development of the CoP will involve the project stakeholders including the informal science organization practitioners, community organization representatives, CUB staff, ASTC staff, advisors and consultants. This strategy will allow the project team and pilot sites to leverage their diverse experiences and skill sets to improve practice; provide space for researchers and practitioners to work together as partners; and develop a nuanced set of strategies that can be implemented across a variety of organizational contexts.
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resource project Media and Technology
This Michigan State University and University of Texas-Austin project will focus on making science communication more scientific. It will primarily use interview and survey research to improve societal understanding of how those involved in science communication, particularly scientists, think about science communication. The goal is to use this knowledge to help improve science communication training and recruiting with a focus on increasing the likelihood that scientists will adopt evidence-based communication strategies to increase public interest, engagement, and identification with science, technology, engineering, and math (STEM). A central underlying reason for the study is a mismatch between scientists' motivations and goals when interacting with public audiences and what research suggests would be the most positive and productive with public audiences. This study is funded by the Advancing Informal STEM Learning program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. The project will be conducted in three phases. The first is interviews with a wide range of science communication experts to assess priority research questions. These interviews will be followed by surveys with U.S.-based members of up to 10 different scientific societies representing a broad range of academic fields as well as a survey of science communication researchers. The survey will focus on three different public engagement modes, including face-to-face engagement, online engagement, and engagement via the news media. Consistent with the Theory of Planned Behavior, the surveys will assess scientists' attitudes about public engagement and specific public engagement goals, as well as perceptions of social norms (both descriptive and injunctive) and efficacy beliefs (both internal and external). These will be used as predictors of general and goal-specific engagement willingness, as well as reported past behavior, using multigroup modeling. Potential communication goals of interest include transferring knowledge, developing interest and excitement, building trust in scientists, demonstrating openness and a willingness to listen, shaping how people think about subjects (i.e. framing), and/or defending science. The final phase of the project will explore the potential to design experiments aimed at testing the impact that mention of specific goals has on communication training recruitment as well as the degree to which online content about various goals is attractive to scientists interested in developing their communication skills. The research is the most targeted and largest attempt to date to understand how scientists' views about the public and communication processes may shape science communication behavior.
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TEAM MEMBERS: John Besley Anthony Dudo
resource project Informal/Formal Connections
Project TRUE (Teens Researching Urban Ecology) was a summer research experience for New York City youth that focused on strengthening their STEM interest, skills, and ultimately, increasing diversity in STEM fields. Through a partnership between an informal science institution (the Wildlife Conservation Society) and a university (Fordham University), 200 high school students conducted urban ecology research at one of four zoos in New York City under the guidance of STEM mentors. A unique feature of Project TRUE was its near-peer mentorship model, in which university professors mentored graduate urban ecology students, who mentored undergraduate students, who mentored high school students Science research projects focused on urban ecology topics, with high school students identifying their own research questions that were nested within the undergraduate mentor’s larger research question, thereby establishing a sense of ownership. Youth collected and analyzed their own data and the experience culminated in the creation of research posters, with teams presenting their posters to the public at a student science symposium.

This project was funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. We studied the impacts of two key parts of the program – conducting authentic science research and near-peer mentorship – on the STEM trajectories of almost 200 high school students who participated in the program from 2015 to 2018. The research explored short-term outcomes immediately after the program and followed up with students multiple years after participation to understand the medium-term impacts of the experience during and after the transition from high school to college.
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TEAM MEMBERS: Karen Tingley Jason Aloisio Su-Jen Roberts J. Alan Clark Jason Munshi-South J.D. Lewis
resource project Public Programs
EvalFest (Evaluation Use, Value, and Learning through Festivals of Science and Technology) will test innovative evaluation methods in science festivals that are being held across the country and assess in what ways and how effectively they are used. Morehead Planetarium and Science Center (at the University of North Carolina-Chapel Hill) and the University of California, San Francisco, in collaboration with over twenty science festivals, will (1) investigate whether a multisite evaluation approach is an effective model for creating common metrics for informal STEM education, (2) develop common methods to measure the effects of Festivals, (3) create a query-able database of 50,000 Festival attendees to share with the informal STEM learning field, and (4) document whether these efforts also result in new knowledge related to informal STEM education. The project will develop the Enterprise Feedback Management (EFM) system and query-able database for the festival community. EFMs are systems, including processes and software, that enable groups (such as the festival network) to collect, organize, analyze and share data. The EFM system will be designed to integrate data across sites and to allow users to extract data of interest. The project will refine evaluation tools currently used within the Science Festival Alliance that assess self-reported festival learning, and the effects of festival attendance, motivation, and future science participation. It will collect economic impact data and longitudinal festival attendee data. The project will also develop some new evaluation tools such as secret shopper observational protocols. Data from festival attendees will be collected onsite at participating festivals.
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resource evaluation Public Programs
The Designing Our World (DOW) project centers on science, technology, engineering, and mathematics (STEM) equity and addresses the need for more youth, especially girls, to pursue engineering and fill vital workforce gaps. DOW will integrate tested informal science education (ISE) programs and exhibits with current knowledge of engaging diverse youth through activities embedded in a social context. Led by teams of diverse community stakeholders and in partnership with several local girl-serving organizations, DOW will leverage existing exhibits, girls’ groups, and social media to impact girls’
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TEAM MEMBERS: Oregon Museum of Science and Industry Anne Sinkey
resource research Public Programs
This resource showcases a conference poster that the Wildlife Conservation Society presented at the 2014 Visitor Studies Association Conference and the 2014 Inclusive Museum Conference, outlining the work we undertook to explore the development of a proposed new family exhibit at the Bronx Zoo, "Safari Adventure," paired with selected results and takeaways. In 2011, the Institute of Museum and Library Services awarded WCS a grant to support our investigation and development. We asked ourselves the questions: How can zoo exhibits better connect people to nature? By what methods can we explore
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TEAM MEMBERS: Wildlife Conservation Society Lee Patrick Sarah Werner Sarah Edmunds
resource project Public Programs
This project is intended to develop a model for STEM education through local libraries. There are several unique features in this endeavor. The model is being aimed at rural libraries and adult residents that are geographically remote from typical venues such as museums, zoos, and science centers. According to the 2000 census, there are 50 million individuals in this designation and the size of the group is increasing and becoming more diverse. Efforts to impact diverse audiences who are economically disadvantaged will be part of the plan. In many rural locations there are few community venues, but libraries are often present. The American Library Association and the Association Rural and Small Libraries have begun the reinvention of these libraries so they can become more attuned to the communities in which they are apart. Thus, this project is an effort to find new ways of communicating STEM concepts to a reasonably large underserved group. The design is to derive a "unit of knowledge enhancement" (some portion of Climate Change, for example) through a hybrid combination of book-club and scientific cafe further augmented with videos and web materials. Another part of the design is to enhance the base STEM knowledge of library staff and to associate the knowledge unit with an individual who has the specific STEM topic knowledge for a specific unit. Considerable effort shall be expended in developing the models for staff knowledge enhancement with a progressive number of librarians in training from 8 to 20 to 135. To build the content library model, five units of knowledge will be devised and circulated to participating libraries. Evaluation of the project includes front end, formative and summative by the Goodman Research Group. In addition to the "units of knowledge enhancement," the major results will be the model on how best to relate and educate citizens in rural environments and how to educate the library staff.
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TEAM MEMBERS: Daniel Rockmore Marcelo Gleiser Marion Rice John H Falk Alfred Bennett Meighan Maloney
resource project Public Programs
Many communities across the country are developing "maker spaces," environments that combine physical fabrication equipment, social communities of people working together, and educational activities for learning how to design and create objects. Increasingly, maker spaces and maker technologies are being designed to provide extended learning opportunities for school-aged young people. Unfortunately, few youth from under-represented populations have had the opportunity to participate in these maker spaces, and many communities do not have the resources to establish facilities dedicated to making activities. This project, a collaboration of faculty at California State University, San Marcos and San Diego County Office of Education, the Vista Unified School District, and the San Diego Fab Lab, is a feasibility study that will work to address these needs by implementing and evaluating a pilot Mobile Making program in an underserved youth population. It will bring Making to four after-school programs in underserved communities in San Diego by using a van to take both equipment and undergraduate student mentors to program sites. At these sites, between 50% and 90% of the students are Hispanic or Latino and between 40% and 90% are eligible for free or reduced price lunch. The project employs a research-based approach to the design and implementation of the Mobile Making program, coupled with an evidenced-based plan for developing a model for future dissemination. Project objectives are: increasing the participants' interest, self-efficacy, and perception of the relevance of Making/STEM in everyday life; identifying and overcoming challenges associated with a Mobile Making program; developing a model for implementing and assessing Mobile Making in underserved communities; and disseminating materials and guides for practitioners. Development will be guided by five research-based principles for design of out-of-school time programs in underserved communities: access to resources; ethnically diverse near-peer leaders; authentic activities; legitimacy within the community; and ongoing input from participants. To inform program development and implementation, including continuous monitoring and adjustment throughout the two-year initiative, the evaluation component will use a mixed methods approach to study outcomes with respect to the students, their parents and the undergraduate mentors. Future work will apply the lessons learned in the project to guide implementations and study the model's applicability in other informal education settings. The dissemination plan will include publication of project findings, activities, practitioner's guides, and the model for implementing making programs in underserved communities.
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TEAM MEMBERS: Edward Price Charles de Leone
resource research Public Programs
Calabrese Barton and colleagues examine the beliefs and science practices of two students in a two-year study across settings. The study seeks to answer the question, “What do girls from non-dominant populations do to author themselves into or out of science, in spite of – or because of – their grades?” The study also examines how structures such as teacher support, community organizations, and school tracking systems promote or hinder opportunities for these students to author identities in science.
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TEAM MEMBERS: Kerri Wingert
resource research Public Programs
As popular visitor destinations, zoos play a vital role in enhancing understanding of animal biology, conservation, and biodiversity. But what do visitors already understand? This study examined visitors’ knowledge of animal biology and their understanding of how human activity may affect biodiversity. The findings led to a modification of a model that illustrates visitors’ levels of understanding of animal biology and the conservation of biodiversity.
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TEAM MEMBERS: Heather King
resource research Public Programs
This study sought to understand what motivates students at the high school and early college level to choose physics. It explored students’ expectations of their study of physics and their priorities for future careers. The researchers intended to contribute strategies to increase the number of females who complete university physics degrees. They also hoped to show that a wider range of perspectives needs to be represented among physics practitioners.
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TEAM MEMBERS: Melissa Ballard
resource research Public Programs
Where do kids’ beliefs about their ability to do science originate? How do these self-efficacy beliefs relate to unspoken theories about whether scientific ability is fixed or fluid? Researchers set out to answer these questions in a study of 1,225 middle and high school students.
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TEAM MEMBERS: Josh Gutwill