Educational programming on digital video platforms such as YouTube wrestle with gender disparities in viewership. When men engage with science and technology content on digital platforms more than women, gender gaps in the understanding of, engagement with, and interest in STEM may intensify. Therefore, there is a critical need for more research aiming to aid in our understanding of these gender differences. This study provides evidence that the gender gaps may exist not in the use of YouTube itself, but with the engagement with science and technology content on the platform. Furthermore
Snow: Tiny Crystals, Global Impact is a 2,500 ft traveling exhibition about: how snow shapes and sustains life on Earth, the impacts of climate change on snow, and the importance of our collective engagement to take action. The exhibition will be installed at OMSI during winter 2021-2022 for summative evaluation and learning research.
This poster was presented at the 2021 NSF AISL Awardee Meeting.
This poster presents findings from a study comparing the engagement, learning, and value between virtual and physical versions of the Mystery Skulls exhibit, which were designed to elicit productive struggle. Findings showed that there were no significant differences between the two versions in terms of what participants learned and valued from the exhibit, but participants who used the virtual version had longer use times than those engaged in the physical exhibit. This poster was presented to museum professionals at the Association of Science and Technology Centers (ASTC) at a virtual
This poster was presented at the 2021 NSF AISL Awardee Meeting.
This project's research questions include:
How and to what extent do Brains On!’s coronavirus-based episodes help children and their families understand and talk about science-related pandemic topics? What kind of conversations are sparked by these episodes?
What kinds of worries and questions do Brains On! listeners have about coronavirus and related aspects of the pandemic? How do children’s worries and questions change over the course of the pandemic?
What resources do caregivers need to answer children’s questions
This project's goals are to:
Enable participants to contribute to any or all stages of the scientific process and enhance their learning using an online citizen science platform and live bird cams.
Generate new scientific knowledge about wildlife.
Advance the understanding of effective project design for co-created online citizen-science projects at a national scale.
This poster was presented at the 2021 NSF AISL Awardee Meeting.
PocketMacro is a mobile app designed by The Human-Computer Interaction Institute at Carnegie Mellon University to help users better identify benthic macroinvertebrates commonly found in streams and other waterways. In Summer 2021, the app and other supplemental materials were highlighted during trainings for educators held at the Stroud Water Research Center.
The evaluation team from Rockman et al Cooperative (REA) surveyed and interviewed educators who participated in the summer trainings to determine what they took away from the experience and to gather feedback about the PocketMacro app
We started our three year National Science Foundation Cracking the Code: Influencing Millennial Science Engagement audience research in 2018 with a national survey of millennials’ media consumption habits. This survey was conducted by Jacobs Media Strategies and found, among other things, that millennials were the most science curious generation. This survey provided the groundwork for each of the studies that we have conducted over the past three years as part of our Cracking the Code: Influencing Millennial Science Engagement study.
To wrap up our project, we conducted another large
KQED’s science engagement team is on the front lines of making sure our overall science content, which includes science news and our Deep Look videos, are shared and engaged with on our various social media platforms. One of the platforms we use daily to disseminate our science content is Facebook. To better understand the success of our efforts beyond the usual metrics we track, the science engagement team tested a few Deep Look grant-related research questions using Facebook as a parallel research tool to our grant’s more traditional survey related research.
More specifically, Facebook’s
Science writers, science producers, and science engagement specialists from KQED Science Deep Look joined a team of researchers from the University of Connecticut, Missouri State University, and Texas Tech University to focus on women’s preferences and identities as related to their science engagement intentions. Findings from this most recent study of the gender disparity in Deep Look viewership suggests that one key piece of the puzzle is related to women’s preferences for images and another key piece of the puzzle is related to the identities that women report as most important to them.
The KQED science digital media team continue their research on gender disparity of their YouTube series Deep Look.
Can videos with titles that pertained to health/home and sex/mating, on average, attach a higher proportion of female viewers?
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TEAM MEMBERS:
Sue Ellen McCannSevda ErisAsheley LandrumSarah MohamadOthello RichardsKristina JanétKelsi OpatSarah MohamadGabriela Quiros
The KQED science digital video team continue their study of gender disparity in viewership for the YouTube series Deep Look.
Below is a summary of the study’s key findings and you can read the complete study attached below.
1. Science curiosity is a key motivator of viewing Deep Look videos; science comprehension is not. You don’t need a Ph.D. in chemistry, just a dash of curiosity to have a look at, and maybe even get hooked on, science videos.
2. Diverging from previous findings — and researchers’ expectations — the gender disparity previously found in Deep Look viewership was not
Media researchers from Texas Tech University, evaluators at Rockman et al, and KQED, a public media organization serving the San Francisco Bay Area, set out to understand the COVID-19 information needs of its community to assist KQED science journalists with their health coverage. This is a summary of what we learned.