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resource project Exhibitions
The Antarctic Dinosaurs project aims to leverage the popularity and charisma of dinosaurs to inspire a new generation of polar scientists and a more STEM (Science, Technology, Engineering, Mathematics)-literate citizenry. The project, centered on a giant screen film that will reach millions of theatrical viewers across the U.S., will convey polar science knowledge through appealing, entertaining media experiences and informal learning programs. Taking advantage of the scope of research currently taking place in Antarctica, this project will incorporate new perspectives into a story featuring dinosaurs and journey beyond the bones to reveal a more nuanced, multi-disciplinary interpretation of paleontology and the profound changes the Antarctic continent has endured. The goals of the project are to encourage young people to learn about Antarctica and its connection to the rest of the globe; to challenge stereotypes of what it means to participate in science; to build interest in STEM pursuits; and to enhance STEM identity.

This initiative, aimed particularly at middle school age youth (ages 11-14), will develop a giant screen film in 2D and 3D formats; a 3-episode television series; an "educational toolkit" of flexible, multi-media resources and experiences for informal use; a "Field Camp" Antarctic science intervention for middle school students (including girls and minorities); fictional content and presentations by author G. Neri dealing with Antarctic science produced for young people of color (including non-readers and at-risk youth who typically lack access to science and nature); and presentations by scientists featured in the film. The film will be produced as a companion experience for the synonymous Antarctic Dinosaurs museum exhibition (developed by the Field Museum, Chicago, in partnership with the Natural History Museum of Los Angeles County, Discovery Place, Charlotte, NC, and the Natural History Museum of Utah). Project partner The Franklin Institute will undertake a knowledge-building study to examine the learning outcomes resulting from exposure to the film with and without additional experiences provided by the Antarctic Dinosaurs exhibition and film-related educational outreach. The study will assess the strategies employed by practitioners to make connections between film and other exhibits, programs, and resources to improve understanding of the ways film content may complement and inspire learning within the framework of the science center ecosystem. The project's summative evaluation will address the process of collaboration and the learning impacts of the film and outreach, and provide best practices and new models for content producers and STEM educators. Project partners include film producers Giant Screen Films and Dave Clark Inc.; television producer Natural History New Zealand (NHNZ); Discovery Place (Charlotte, NC); The Franklin Institute; The Field Museum; The Natural History Museum of Utah (The University of Utah); author G. Neri; and a team of scientists and diversity advisers. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. The project has co-funding support from the Antarctic section of the Office of Polar Programs.

This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS: Deborah Raksany Karen Elinich Andrew Wood
resource research Media and Technology
Due to the dynamic nature of many fields of science, most adults will acquire the majority of their science information after they leave formal schooling. Future public-policy decisions will require adults to have an understanding of the practice and nature of modern science and technology. A major source for continued learning is science media and journalism, which has the capacity to provoke and increase science curiosity and the value of science. In partnership with Jacobs Media Strategies, the Cultural Cognition Project at Yale Law School and Texas Tech University, KQED, the NPR and PBS
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TEAM MEMBERS: Sue Ellen McCann Fred Jacobs Jason Hollins Asheley Landrum Dan Kahan
resource project Media and Technology
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.

This RAPID project was submitted in response to the NSF Dear Colleague letter (NSF 17-128) related to Hurricane Harvey along the Gulf Coast. The PBS NewsHour team will produce 9 stories for national distribution using multiple broadcast and online channels that will engage the public and increase their understanding of the science and engineering research being conducted to better predict and mitigate the impact of future storms. Hurricane Harvey was the first of several storms in 2017 that hit first Texas then Florida and the Caribbean creating unprecedented devastation. This project aims to help the public better understand the science behind storms, and how scientists and engineers are actively collecting data, developing new models, using new technologies, and studying the environmental recovery. The PBS NewsHour team has in place experienced science journalists, production facilities, and a distribution network that can quickly develop media stories based on the work of scientists and engineers in the field, many of whom are funded by NSF. The NewsHour has a strong track record of telling stories that are scientifically accurate yet highly engaging and understandable to a diverse audience. Researchers from several universities including Texas A&M, Rice University, and Norfolk State University are advising the NewsHour team and may also be featured in some of the media. The team will also use their existing collaboration with education researchers at New Knowledge, Inc. to seek audience feedback on proposed/produced media.

The potential audience reach of these stories is extensive. Stories that are broadcast on the nightly PBS NewsHour reach 1.6 million people. The NewsHour's website currently reaches 6 million while their YouTube channel has 40 million views. They have a growing audience of younger viewers who mainly get their news on social media channels such as ScienceScope and Apple News. EXTRA is another service offered just for teachers.
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TEAM MEMBERS: Patti Parson
resource project Media and Technology
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. This Innovations in Development project will research and produce science media based on the role that interest, motivations, identify, and values play in engaging diverse, millennial audiences in a dynamic media environment. Using a design-based research approach the project team will develop Millennial Science Media Engagement Profiles (a set of categories describing different audience types who engage with science media in different ways). It will design and test science media content (text, audio, graphics, video), placement and platform use for millennials; and make conclusions around science media storytelling and outreach tactics that spark interest and engagement, the precursors to learning. Broader impacts include contributing significant new knowledge about millennials interest and engagement in science while they are at a stage in life making critical career decisions. It will also provide a model for other science media producers providing new protocols for creating targeted digital media for this specific audience. And further impacts include reaching a large national audience through social media. The project is a collaboration between KQED and researchers at Texas Tech.

The research will focus on the distinctive experience and interest of "millennial" science consumers. It builds on a previously funded national survey and series of focus groups with millennials looking at their science media preferences versus other generations. With these survey results this project will build profiles of millennial audiences based on two factors: level of science curiosity and level of science media engagement. The researchers will use a previously validated Science Curiosity Scale. The Millennial Profiles will be validated in two ways: through performance-based survey questions and through internet audience behavior analysis using existing digital analysis tools. KQED will produce different science media content and send it to certain groups conducting A/B testing to validate profiles online. The profile assumptions will continue to be tested until the team can effectively predict the kinds of science content that different profile groups prefer. The research will use a study protocol used in other domains to bridge the gap between lab and real-world settings. The protocol involves four steps: initial hypothesis development; ante experimental simulation; real-world communication; and ex post experimental simulations. Following the profile validation, the protocol will be used to test the efficacy of new KQED Science content, testing the variables that contribute to millennial engagement.

This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS: Sue Ellen McCann Sevda Eris Jennifer Brady Asheley Landrum
resource research Media and Technology
This research brief highlights findings from the proof of concept pilot year of the Child Trends News Service project. It explores what we have learned regarding best practices for communicating with and engaging Latino parents through short messages on research-informed parenting practices. The findings are grounded in research that substantiates the need to amplify access to child development research, particularly among low-income Latino families; and in communication science research that demonstrates the value of the news media as an information source for child development research.
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TEAM MEMBERS: Alicia Torres Selma Caal Luz Guerra Angela Rojas
resource evaluation Media and Technology
Supported by the National Science Foundation, the Global Soundscapes! Big Data, Big Screens, Open Ears project employs a variety of informal learning experiences to present the physics of sound and the new science of soundscape ecology. The interdisciplinary science of soundscape ecology analyzes sounds over time in different ecosystems around the world. The major components of the Global Soundscapes project are an educator-led interactive giant-screen theater show, group activities, and websites. All components are designed with both sighted and visually impaired students in mind. Multimedia
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TEAM MEMBERS: Barbara Flagg Allan Brenman
resource research Media and Technology
This CAISE report is designed to track and characterize sector growth, change and impact, important publications, hot topics/trends, new players, funding, and other related areas in Informal STEM Education (ISE) in 2017. The goal is to provide information and links for use by ISE professionals, science communicators, and interested stakeholders who want to discover new strategies and potential collaborators for project and proposal development. Designed as a slide presentation and divided into sectors, it can be used modularly or as a complete report. Each sector reports on research, events
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resource research Media and Technology
Slides from the January 30, 2018 Webinar present information for preparing proposals for the NSF INCLUDES Alliance Solicitation (NSF 18-529). Includes a brief description of NSF INCLUDES, an explanation of Collaborative Change strategies and the NSF INCLUDES 5 elements of collaborative change, proposal recommendations, details on the NSF cooperative agreements and the NSF Merit Review criteria, and provides useful resources.
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TEAM MEMBERS: Jolene Jesse Paige Smith
resource project Media and Technology
Underrepresented minorities (URMs) are less than 10% of engineering faculty, despite comprising nearly a third of the nation's population. A common explanation for their disproportionate representation, at the engineering faculty level, is related to a lack of access to effective mentorship from other faculty. This NSF INCLUDES Design and Development Launch Pilot project will expand a new mentoring and advocacy-networking paradigm to bring together two stakeholder groups: (1) underrepresented minorities (URMs) who are engineering faculty and (2) well-regarded (primarily non-URM) emeriti/retired engineering faculty. A previously-funded NSF project found that this mentor-mentee pairing was viewed favorable by both parties and beneficial, particularly by the URM engineering faculty. Because of these results, the investigators proposed to scale, test, and evaluate the approach on a broader scale by creating national infrastructural network partners to help increase capacity to serve a greater number of URM engineering faculty and to introduce tele-mentoring and training models to serve URM faculty who work in remote geographical locations with very little access to mentors.

The project will use a multi-phased phenomenological, mixed method research design to gain greater understanding of the ways in which the URM faculty and emeriti faculty experience the opportunities afforded by the project. Further, the investigators plan to collect data to examine how project participants perceive and experience conventional, direct communications (e.g., telephone calls, e-mail, and in-person meetings)through the mentoring process versus the use of Embodied Conversational Agents (ECAs), anthropomorphic interface agents that engage a user in real-time dialogue by using verbal-nonverbal channels to emulate the in-person experience. This project has the potential to broaden participation in the engineering professoriate and opens up new possibilities for supporting URM engineering faculty.
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TEAM MEMBERS: Comas Haynes Valerie Conley Sylvia Mendez Kinnis Gosha Rosario Gerhardt
resource evaluation Media and Technology
The Crowd & The Cloud, a three-year project, developed by Passport To Knowledge and funded by the National Science Foundation, uses multimedia to engage different audiences around citizen science and crowdsourcing. The project team created four episodes of a broadcast television series, which appeared on PBS stations and via PBS.org, an interactive website, and a robust social media presence in an attempt to reach three target audiences: the general public, scientists, and citizen scientists. Rockman et al (REA), an independent educational research and evaluation firm, conducted an external
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TEAM MEMBERS: Camellia Sanford-Dolly Saul Rockman Fatima Carson Julia Li
resource project Media and Technology
Worldwide, four million people participate in geocaching--a game of discovering hidden treasures with GPS-enabled devices (including smart phones). Geocachers span all ages and tend to be interested in technology and the outdoors. To share information about the Montana Climate Assessment (MCA), an NSF-funded scientific report, Montana State University created a custom trackable geocaching coin featuring the MCA Website and logo. We then recruited volunteers to hide one coin in each of Montana’s 56 counties. Volunteer geocachers enthusiastically adopted all 56 counties, wrote blogs and social media posts about the coins, and engaged local Scout troops and schools. Other geocachers then found and circulated the coins while learning about Montana’s climate. One coin has traveled nearly 4,000 miles; several have visited other states and Canada. 95% of the volunteers said the project made them feel more connected to university research, and they told an average of seven other people about the project. Nearly all of the participants were unfamiliar with the Montana Climate Assessment prior to participating. The geocaching educational outreach project included several partnerships, including with Geocaching Headquarters in Seattle (a.k.a. “Groundspeak”); Cache Advance, Inc., an environmentally friendly outdoor gear company; and Gallatin Valley Geocachers. An advisory board of geocachers helped launch the project.
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TEAM MEMBERS: Suzi Taylor Ray Callaway M.J. Nehasil Cathy Whitlock
resource evaluation Media and Technology
In March of 2016, the Exploratorium transmitted a live webcast of a total solar eclipse from Woleai, a remote island in the southwestern Pacific. The webcast reached over 1 million viewers. Evaluation reveals effective use of digital media to engage learners in solar science and related STEM content. Edu, Inc. conducted an external evaluation study that shows clear and consistent evidence of broad distribution of STEM content through multiple online channels, social media, pre-produced videos, and an app for mobile devices. IBM Watson did a deep analysis of tweets on eclipse topics that
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TEAM MEMBERS: Douglas Spencer Sasha Minsky Jediah Graham