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resource evaluation Public Programs
The Climate Interpretation Coalition is maturing beyond a set of discrete institutions to become a collective voice for communicating climate change and the ocean. As the three­‐year funded NOAA program and the empowerment evaluation end, the question of how to build ongoing communities of support arises. The findings are based upon an interview‐based exploration of individuals who participated in the 2012 Baltimore summit and who represent a broad spectrum of engagement (highly engaged with creating the coalition through to limited engagement in a single summit). The interviews were nested
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TEAM MEMBERS: Monterey Bay Aquarium Billy Spitzer
resource project Media and Technology
The overarching purpose of the Climate Literacy Zoo Education Network is to develop and evaluate a new approach to climate change education that connects zoo visitors to polar animals currently endangered by climate change, leveraging the associative and affective pathways known to dominate decision-making. Utilizing a polar theme, the partnership brings together a strong multidisciplinary team that includes the Chicago Zoological Society of Brookfield, IL, leading a geographically distributed consortium of nine partners: Columbus Zoo & Aquarium, OH; Como Zoo & Conservatory, St. Paul, MN; Indianapolis Zoo, IN; Louisville Zoological Garden, KY; Oregon Zoo, Portland, OR; Pittsburgh Zoo & PPG Aquarium, PA; Roger Williams Park Zoo, Providence, RI; Toledo Zoological Gardens, OH, and the organization Polar Bears International. The partnership leadership includes the Learning Sciences Research Institute at the University of Illinois at Chicago, and the Earth System Science Center at Pennsylvania State University. The partnership is joined by experts in conservation psychology and an external advisory board. The primary stakeholders are the diverse 13 million annual visitors to the nine partner zoos. Additional stakeholders include zoo docents, interpreters and educators, as well as the partnership technical team in the fields of learning innovations, technological tools, research review and education practice. The core goals of the planning phase are to a) develop and extend the strong multidisciplinary partnership, b) conduct research needed to understand the preconceptions, attitudes, beliefs, and learning modes of zoo visitors regarding climate change; and c) identify and prototype innovative learning environments and tools. Internal and external evaluations will be conducted by Facet Innovations of Seattle, WA. Activities to achieve these goals include assessments and stakeholder workshops to inventory potential resources at zoos; surveys of zoo visitors to examine demographic, socioeconomic, and technology access parameters of zoo visitors and their existing opinions; and initial development and testing of participatory, experiential activities and technological tools to facilitate learning about the complex system principles underlying the climate system. The long-term vision centers on the development of a network of U.S. zoos, in partnership with climate change domain scientists, learning scientists, conservation psychologists, and other stakeholders, serving as a sustainable infrastructure to investigate strategies designed to foster changes in public attitudes, understandings, and behavior surrounding climate change.
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TEAM MEMBERS: Chicago Zoological Society Lisa-Anne DeGregoria Kelly Alejandro Grajal Michael E. Mann Susan R. Goldman
resource research Public Programs
Most free-choice science learning institutions, in particular science centers, zoos, aquariums, and natural history museums, define themselves as educational institutions. However, to what extent, and for which visitors, do these free-choice learning settings accomplish their educational mission? Answering this question has proven challenging, in large part because of the inherent variability of visitors to such settings. We hypothesize that the challenges of measuring free-choice science learning might be diminished if it were possible to pool populations during analysis in ways that reduced
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TEAM MEMBERS: John H Falk Leslie Adelman
resource research Public Programs
This study at the National Aquarium in Baltimore (NAIB) was conducted to assess four key aspects of the visitor experience: (1) incoming conservation knowledge, attitudes, and behavior of NAIB visitors; (2) patterns of use and interaction with exhibition components throughout the NAIB; (3) exiting conservation knowledge, attitudes, and behaviors of visitors; and (4) over time, how the NAIB experience altered or affected individuals' conservation knowledge, attitudes, and behaviors. Three hundred six visitors participated in the study, which was conducted from March through July, 1999. The
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TEAM MEMBERS: Institute for Learning Innovation John H Falk Leslie Adelman Sylvia James
resource research Public Programs
Considerable time and effort have been invested in understanding the motivations of museum visitors. Many investigators have sought to describe why people visit museums, resulting in a range of descriptive categorizations. Recently, investigators have begun to document the connections between visitors' entering motivations and their exiting learning. Doering and Pekarik have proposed starting with the idea that visitors are likely to enter a museum with an “entry narrative” (1996; see also Pekarik, Doering and Karns 1999). Doering and Pekarik argue that these entry narratives are likely to be
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TEAM MEMBERS: John H Falk Joe E Heimlich Kerry Bronnenkant
resource research Public Programs
Marino et al. (2010) recently published a critique of a three-year National Science Foundation—funded investigation of the impact of zoo and aquarium visits on the public's understanding of animals and their attitudes toward conservation (Falk, Heimlich, & Bronnenkant, 2008; Falk, Reinhard, Vernon, Bronnenkant, Deans, & Heimlich, 2007; Heimlich, Bronnenkant, Witgert, & Falk, 2004). This critique of that critique will show that Marino et al. seriously misrepresent both the intent of the research and the methods used. The methods used by Falk and his colleagues were consistent with current
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TEAM MEMBERS: John H Falk Joe E Heimlich Cynthia Vernon Kerry Bronnenkant
resource research Public Programs
The American Zoo and Aquarium Association (AZA) has dedicated Conservation Endowment Funds (CEF) to conduct a multi-institutional research project (MIRP) that will investigate the overall impact of visits to zoos and aquariums on visitors' conservation-related knowledge, attitudes, affect, and behavior. With oversight and input from MIRP Co-Principal Investigators and key advisors, the Institute for Learning Innovation [carried out] the following goals: 1. Conducting a literature review; 2. Developing an overall research plan, design and methodologies for conducting a multi-institutional
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TEAM MEMBERS: American Zoo & Aquarium Association Lynn Dierking Kim Burtnyk Kirsten Buchner John H Falk
resource research Media and Technology
Most environmental learning takes place outside of the formal education system, but our understanding of how this learning actually occurs is in its infancy. By surfing the internet, watching nature documentaries, and visiting parks, forests, marine sanctuaries, and zoos, people make active choices to learn about various aspects of their environment every day. Free-Choice Learning and the Environment explores the theoretical foundations of free-choice environmental education, the practical implications for applying theory to the education of learners of all ages, and the policy implications
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resource research Public Programs
Zoos, aquariums and ecotourism experiences have the potential to positively impact visitors’ awareness, appreciation and actions in relation to the wildlife they encounter and the environment in general. This paper presents findings from a three-year study of the impacts of wildlife tourism experiences on visitors’ environmental learning.
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TEAM MEMBERS: Jan Packer Roy Ballantyne John H Falk
resource evaluation Exhibitions
This report presents the findings from a front-end evaluation prior to a renovation of the harbor seal habitat at the Seattle Aquarium. The study was undertaken to help Seattle Aquarium staff measure visitor knowledge of harbor seals, as well as illustrate visitor use of the current exhibit space. The intent was to inform the content of exhibit interpretive materials as well as provide a baseline for a summative study evaluating the success of changes made to the exhibit. Methodology Data was collected in February 2012 by a team of 10 first-year graduate student data collectors along with the
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TEAM MEMBERS: Katie Phelps Chris Cadenhead Seattle Aquarium
resource evaluation Exhibitions
Evaluation of the impact of a major redevelopment of the zoo's existing African Savanna Exhibit. A major focus of the evaluation was assessing the effectiveness of a new "cultural interpreter" program.
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TEAM MEMBERS: Kathryn Owen
resource research Aquarium and Zoo Exhibits
Poster on the National Network for Ocean and Climate Change Interpretation from the 2012 ISE PI Meeting.
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TEAM MEMBERS: William Spitzer