This paper discusses the development and visitor research of the George D. Widener Memorial Treehouse at the Philadelphia Zoo. The exhibit represents a non-traditional approach to education which involves the child as learner in the guise of an animal. This paper includes key findings from an evaluation study that aimed to achieve a systematic, working description of how visitors use "Treehouse"--what they are actually doing while they are there.
This paper is an excerpt from a 22-page paper prepared for the Field Museum of Natural History. The paper summarizes the front-end evaluation studies related to the Animal Kingdom Project's plans to renovate the animal halls. The title comes from comments made by a visitor during a focus group discussion about what visitors think of the halls now and what they think the museum should do to make the animal halls more appealing and interesting to visitors. This excerpt deals with just one section of the paper about the amount of time visitors spend in the halls.
This paper discusses findings from a study that examined an interactive microcomputer exhibit at the Texas Memorial Museum. The study aimed to answer the following two questions: (1) Can the microcomputer be used effectively in a museum setting to teach first, second, and third graders about endangered species in Texas? and (2) Can the microcomputer be used effectively in a museum setting to create or enhance positive beliefs about endangered species in Texas?
This paper discusses the methodology and findings of a study that tested the impact on visitors of using life-sized animal cutouts as a background for interpretive labels. The effectiveness of these labels were examined at the "African Plains Overlook" at the North Carolina Zoo
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TEAM MEMBERS:
Stephen BitgoodArlene BenefieldDonald PattersonHoward Litwak
This paper describes the Visitor Evaluation Program developed jointly by the Centre de Recherche Evaluation Social des Technologies (CREST) in Montreal (Bernard Schiele) and the CNRS in Paris (Jacqueline Eidelman). The purpose of the program is to ensure the successful installation of the future Galerie de l'Evolution at the Museum National d'Histoire Naturelle in Paris. The evaluation program is based on the application of principles and methods used in contemporary evaluation processes. This paper provides a brief description of the Galerie de l'Evolution project, the major stages of the
This paper discusses four interpetative strategies employed by staff at the Arkansas State Parks System which have led to effective interpretation. These strategies include: (1) maintianing a position to interpret; (2) providing linked programs and messages to provide continuing and reinforcing learning opportuities; (3) using the Visitor Center as a threshold to the park; and (3) providing three levels of interpretation.
This paper discusses ways exhibit labels can be used to encourage social interaction. It summarizes research related to effective labeling for family visitors at zoos as well as strategies to reach this audience more effectively with educational and/or interpretive messages.
This paper discusses research on visitor behavior in museums, specific visitor interest, attention and learning. It presents findings from a study conducted by researchers at the University of Florida, which evaluated 47 undergraduates' viewing patterns and learning at 11 static case exhibits at the Florida Museum of Natural History.
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TEAM MEMBERS:
John J. Koran, Jr.John Scott FosterMary Lou Koran
This paper discusses the evolution of zoo exhibits from cages to naturalistic enclosures and the research of these exhibits. It focuses on an evaluation of the Gorillas of Cameroon exhibit located in the Ford African Rain Forest of Zoo Atlanta. This paper presents findings from the study that mainly focus on the visitor responses to the exhibit.
In this paper, Jeff Bonner of the St. Louis Science Center discusses the merits of formal versus naturalistic evaluation within the museum context. Bonner also presents the approach and findings of a two-part study designed to compare the results of these two evaluation approaches. They compared the the results of a formal analysis of the holding power, ease of use, readability of text, and overall enjoyability of nine exhibits with a naturalistic study focused on how one volunteer, two part-time employees and a staff supervisor viewed the same exhibits.
This paper the development and success of an ambitious plan launched by the Philadelphia Zoo in late 1970's and early 1980s to streamline operating procedures, repair and replace buildings and exhibits, and evaluate and upgrade visitor services. A key part of this service strategy was a visitor survey, which aimed to identify weaknesses and provide regular feedback for operating staff and management. A copy of this questionnaire is included in this paper.
Roto, an exhibition design and production firm, contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation of Speed, an exhibition being developed for The Science Museum of Virginia (SMV) in Richmond, Virginia. RK&A explored visitors’ thoughts, perceptions, and understandings of exhibition concepts related to speed, defined as change over time. How did we approach this study? RK&A worked closely with Roto to identify the goals and objectives for the Speed exhibition. Findings from the front-end evaluation were designed to help Roto and SMV find common ground between