This paper reports findings from a study at the Exploratorium of a single physics exhibit that compared three labels and assessed visitors' attitudes and behavior. Based on interviews with 60 visitors, evaluators found a preference for labels containing both questions and suggestions, but that this type of phrasing may not always affect visitor behavior.
This paper discusses cognitive science research, specifically how people learn and learning as a transition from novice to expert within a field of knowledge. The authors explore some aspects of this model and ways in which it might be applied to science learning in museum settings.
This paper discusses the influence of mutual communication on exhibit development and evaluation. It discusses how mutual communication techniques helped developers at the Impression 5 Science Museum see the production of "SPIN," a traveling hands-on exhibit about rotational motion, through the eyes of the visitor and imagine ways of generating visitor-object and visitor-developer dialogues in the exhibit.
In this paper, Jeff Bonner of the St. Louis Science Center discusses the merits of formal versus naturalistic evaluation within the museum context. Bonner also presents the approach and findings of a two-part study designed to compare the results of these two evaluation approaches. They compared the the results of a formal analysis of the holding power, ease of use, readability of text, and overall enjoyability of nine exhibits with a naturalistic study focused on how one volunteer, two part-time employees and a staff supervisor viewed the same exhibits.
Roto, an exhibition design and production firm, contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation of Speed, an exhibition being developed for The Science Museum of Virginia (SMV) in Richmond, Virginia. RK&A explored visitors’ thoughts, perceptions, and understandings of exhibition concepts related to speed, defined as change over time. How did we approach this study? RK&A worked closely with Roto to identify the goals and objectives for the Speed exhibition. Findings from the front-end evaluation were designed to help Roto and SMV find common ground between
In this paper, Minda Borun of the Franklin Institute discusses the publics' naive notions of science and how museums provide the opportune place to study the pre-existing misconceptions of visitors of all ages. Borun reveals findings from the Franklin Institute's 18-month study to discover visitors' naive notions about gravity and air pressure and to develop exhibits which help restructure these concepts. The project is intended to establish a new model for the design of effective science museum exhibits.
This paper shares research findings that explore the link between conceptual understanding, free exploration of hands-on science center exhibits, and Piagetian cognitive developmental levels. Implications on museum exhibits and field trip experiences are examined as well.
This paper presents findings from a label study project at the Franklin Institute Science Museum, part of the Naive Knowledge Research Project, funded by NSF to identify "naive notions" about science, in particular the cause and nature of gravity, and test the power of interactive devices to alter them. The device which prompted this label study was designed to correct the misconception that spinning pulls things in and, more specifically, that the earth's rotation generates its gravitational pull.
This paper presents the methodology and findings of an evaluation of the "Invisible Forces" exhibition at the California Museum of Science and Industry. The exhibit was designed to convey specific concepts related to electricity and magnetism, capture visitor interest for durations of 15 minutes or more of continuous use, be self-contained and comprehensible without reference to other exhibits or extensive text, and appeal to a broad range of ages and backgrounds.
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TEAM MEMBERS:
John H FalkKenneth PhillipsJennifer Johnson Boxer
In this paper, Alan J. Friedman, director of the New York Hall of Science, discusses the importance of evaluation, specifically formative evaluation, for measuring success at a museum and fulfilling mission statements. Friedman presents four real examples of exhibit projects, in which the directors or exhibit directors involved elected to expend funds for formative evaluation. Friedman goes on to discuss the benefits of this research and what surprising information staff came to know as a result.
In this paper, Sara Gaspar Hernandez discusses how cultural differences between social groups influence vistiors' experienes at science museums. Hernandez discuses methods used at her institution, UNIVERSUM Science Museum in Mexico City, to study, create and sustain exhibits that are respectful of individual and group differences. Findings from an evaluation of an exhibit on eclipses are outlined.
In this paper, museum consultant Deborah L. Perry discusses her findings from a research study investigating the museum experience, which identified and described the three important components of a successful museum exhibit. Perry outlines the role of participation, psychological needs, and outcomes (visitor learning) as they influence a museum visit.
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Deborah PerryVisitor Studies Association