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resource project Media and Technology
WGBH Educational Foundation is requesting funds to produce the third and fourth seasons of "NOVA scienceNOW," a multimedia project addressing a wide array of science, technology, engineering and mathematics subjects via multiple platforms including national PBS broadcast, the PBS Web site and innovative outreach initiatives. Project goals are to help the general public understand the value and importance of scientific ressearch and to encourage an interest in STEM careers among younger viewers. INNOVATION/STRAGEGIC IMPACT: The series provides a significant opportunity to develop a new format for science journalism building on brand recognition but potentially reaching a broader and more diverse national audience. The new host will be Dr. Neil deCgrasse Tyson, an accomplished astrophysicist and charismatic science communicator whose partipation will help the series reach out to a broader demographic. NOVA is planning a new scheduling configuration for these future seasons to maximize audience for the six new programs per year, i.e. the programs iwll run consecutively in the NOVA slot during June and July. COLLABORATION: NOVA has developed a new consortium of PBS stations to advise on the series and to contribute editorially to the programs. This will give the program greater geographic coverage and will provide local contacts with researchers at major universities and institutions connected to these stations. The project will also partner with the American Library Association and Sigma Xi and the Astronomical Society of the Pacific in the outreach effort. Multimedia Research, Inc. and Goodman Research Group will conduct formative and summative evaluations, respectively.
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TEAM MEMBERS: Paula Apsell Barbara Flagg
resource project Media and Technology
Twin Cities Public Television is requesting a planning grant to support the development of a new television series called SciGirls and related educational materials, building off the success of SciGirls Outreach and DragonflyTV. The goal of the planning process is to design a television series that could inspire millions of girls across America to discover the excitement of science, technology, engineering and math. The proposed planning phase will include: audience research about the current TV viewing habits of "tween" girls (ages 8-13), meetings of science and education advisors, formative evaluation of sample video segments, development of a treatment and business plan for the series. Barbara Flagg of Multimedia Research will conduct the formative evaluation of the SciGirls TV short video with girls of the target audience in five locations across the country.
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resource project Public Programs
The Museum of Science (Boston) Discovery Center, MIT Early Childhood Cognition Lab, Boston Children's Museum, Indianapolis Children's Museum, Children's Museum of Richmond, and Maryland Science Center will help develop and evaluate a variety of methods to engage adults in activities that help the adults understand and apply current cognitive science research on children's exploratory play and causal reasoning development. The primary audience is adults with young children; secondary audiences are informal science education professionals who operate early childhood exhibit areas and cognitive science researchers.
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resource project Media and Technology
FETCH is a new PBS television series with accompanying Web and outreach activities targeted to 6- to 10-year olds. The program brings science learning to young children by uniquely blending live-action with animation, game show convention with reality programming, and humor with academics. The intended impacts are to: 1) reach the target audience about what it means to be a scientist and encourage them to pursue a science career; 2) provide outreach partners with curriculum that supports content-rich ISE activities and career explorations in varied settings; and 3) demonstrate how media can be used to teach substantive science and share the results of project evaluation with others in the field. The requested funds will allow the project to expand the science curriculum with 20 new half-hour episodes and expand the Web site, focusing on three new science themes that highlight a range of careers: habitats, structures, and chemistry. In addition, funds will support new educational resources for libraries and other youth-serving organizations. FETCH is produced by WGBH; content and outreach partners include the Association for Library Service to Children, the National Wildlife Federation, and the American Chemical Society in addition to outreach partners in 3,200 youth-serving organizations. American Institute for Research will conduct formative evaluation for the project; Goodman Research Group will conduct summative evaluation of both the television show and the FETCH Future Scientist Guide.
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TEAM MEMBERS: Kate Taylor
resource project Media and Technology
WGBH Educational Foundation will produce and distribute 10 new episodes of the award-winning TV series PEEP and the Big Wide World, launching a new initiative "Anywhere Math". In addition, funds will help launch an expanded PEEP Web site, and develop and evaluate an outreach plan targeted to Native American preschoolers. PEEP's three intended impacts are to (1) engage preschoolers in science explorations that promote positive attitudes and inquiry skills, (2) empower parents to encourage and support their children's science activities and promote the ideas of "science play", and (3) provide educational resources and professional development for preschool educators via a curriculum that contributes to the emerging field of preschool science and math education. Project partners include Head Start, Science Olympiad, Countdown to Kindergarten, and the Boston Children's Museum. The series is produced by WGBH and broadcast on TLC and Discovery Kids. This upcoming season the show will also be broadcast on public television via APT. Goodman Research Group will conduct formative and summative evaluations to assess project impact.
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TEAM MEMBERS: Kate Taylor Marisa Wolsky
resource project Media and Technology
This project builds the capacity of public radio's The World, a daily one hour global news broadcast to cover a broad spectrum of science and technology topics. The project would produce 6-8 broadcast features each month and two weekly science and technology podcasts. PRI in partnership with its primary partner, Sigma Xi will develop and implement The World's Virtual Science Cafe, an innovative content-rich Web 2.0 resource for the public to engage in week-long synchronous moderated online discussions, facilitated by independent science and technology experts. This convergence of audio content and online discussions will help the target audience of 25-44 year olds broaden their understanding of key global scientific and technological issues. The World is a collaboration between PRI, WGBH, and the BBC. Edumetrics, led by Dr. Arthur Johnson, will conduct the evaluation focusing on the audience impacts of an integrated broadcast and online participatory media platform.
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TEAM MEMBERS: Melinda Ward
resource project Public Programs
Community Science Workshops: Beginning a National Movement is an extension of a successful, NSF-funded project that created a network of community science centers in California. The San Francisco State University will now take this successful venture to a national level by working with the American Association for the Advancement of Science (AAAS) and Quality Education for Minorities (QEM) to establish a new Community Science Workshop (CSW) 8-10 in underserved communities over the next four years. Once sites are selected, CSW directors participate in an intensive two-week training program. This is followed by visits by site mentors, and ongoing support through the WWW and other media, which contributes to the establishment and eventual sustainability of the centers. Each site partners with larger, established museums and science centers locally to gain much needed assistance with exhibits and education programs. Community Science Workshops contain permanent exhibit space, a workshop area for student projects and classroom/storage space. They serve a variety of audiences through after school, family, school and summer science programs. Potential locations include Arizona, Florida, Louisiana, Michigan, Montana, Nebraska, New York, Tennessee, Texas, Washington and the District of Columbia.
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TEAM MEMBERS: Paul Fonteyn Daniel Sudran
resource project Public Programs
This study (1) creates a genre of exhibit-based, group scientific inquiry programs for general and low-income museum visitors, (2) determines key program characteristics that lead to learning, (3) conducts a controlled experiment to assess the levels and nature of actual transfer of such skills to other exhibits and to visitors' lives beyond the museum visit. A team of researchers and educators creates, revises, and studies Exhibit Investigations for general and underserved visitors at the Exploratorium. During Investigations, educators coach visitors in inquiry skills that are heuristics for engaging with exhibits or physical phenomena beyond the museum. Pre- and post-assessments of learner interactions with a novel exhibit are recorded and analyzed for evidence of transfer of the inquiry skills introduced during the Investigations. Exit and follow-up interviews determine long-term impact. Two versions of the Investigations-with and without mnemonic cards summarizing inquiry skills-are compared with two control conditions in a randomized block design with four conditions and 50 groups per condition. Intellectual Merit The project broadens the focus of current research on the learning of scientific inquiry skills beyond the school setting. A science museum with engaging and interactive exhibits constitutes an ideal and understudied setting for research on inquiry learning by groups. This project . describes the nature of inquiry learning in an informal learning environment . generates principles for using audience diversity to enhance learning identifies specific inquiry skills that are relevant and effective in this environment . assesses levels of transfer of such skills by visitors . compares such transfer to control groups receiving no mediation or content-based mediation The exhibit-based, group inquiries adapt best practices from formal education for use in the multigenerational, free-choice learning environment of a museum. The research yields a series of effective programs and a set of theoretical principles that account for their efficacy. Broader Impacts Project results and learning principles will be disseminated to academic, museum, and lay audiences. In total, the project serves approximately 1,000 Exploratorium visitors. The project will is presented at national and local conferences such as AERA, ASTC, VSA, and AAM, reaching museum researchers, practitioners, and a broad educational research community. Articles are submitted to peer-review journals in the fields of museum studies and science education. Project updates and the final report are posted on the Exploratorium Web site (visited by 15 million annually). Outcomes are disseminated to the Center for Informal Learning and Schools (CILS), an initiative of the Exploratorium, Kings College London, and UC Santa Cruz. A non-technical publication, distributed through the Association of Science-Technology Centers (ASTC), informs science centers around the world.
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TEAM MEMBERS: Josh Gutwill Kathleen McLean Erin Wilson Sue Allen
resource project Media and Technology
This project is designed to improve communication between scientists and the public focusing on the role of evidence in science. It is a two-year project that includes: 1) implementing a national survey on the public use of science web sites; 2) conducting a national Science Education Outreach Forum bringing together scientists and informal science educators; 3) implementing workshop sessions at a national conference to disseminate lessons learned from the survey and Forum; and 4) developing a prototype website on the role of evidence that will be evaluated for audience engagement and understanding. This project builds on the Exploratorium's prior NSF-funded project (ESI#9980619) developing innovative strategies using the Internet to link scientists and the public using Webcasts, annotated datasets and interactive web resources. Project collaborators include the Pew Internet and American Life Project, Palmer Station, Scripps Oceanographic Institute, FermiLab and the Society of Hispanic Physicists among others. The research and evaluation of the project has the potential for strategic impact by providing new information and models on how science centers can more effectively use the Internet to improve communication between scientists and the public while engaging learners more effectively.
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TEAM MEMBERS: Robert Semper Melissa Alexander
resource project Media and Technology
This project will produce 90-second science news stories for commercial local newscasts and science center exhibits, and determine how they change engagement with and interest in science by general audiences. Each video news story will reach approximately 2.1 million viewers that tune in to a local ABC or NBC affiliate newscast. The evaluation will study the cumulative impact of repeated exposure to these broadcast news segments. In addition ScienCentral will partner with the Maryland Science Center to investigate the use of the videos in exhibits using handheld devices and showing them on large screens. The project deliverables include two hundred and twenty 90-second video news stories over 3 years aired by ABC and NBC affiliates; complimentary web stories with links to additional resources; evaluations of both the broadcast videos and their use in a science center. The project will also evaluate the partnership between ScienCentral and the Maryland Science Center to guide future expansion of video programming.
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TEAM MEMBERS: Eliene Augenbraun Julia Schulhof
resource project Media and Technology
This project is a multimedia initiative designed to increase the public and youth understanding of how scientists work. Deliverables include "Pulse of the Planet" radio programs in both English and Spanish; related web news features and photo galleries at National Geographic.com; and formative and summative evaluations of the project. The project will select 27 scientists and citizen scientists (7 of them Latinos) to provide first-person "insider" stories of scientific endeavor using the "audio diary" format. They will be provided with minidisk field recording kits and digital cameras and given hands-on training by the PI. Excerpts from their diaries will be used on the nationally broadcast radio programs and website. Some of these will feature citizen science projects. The project's partners include The Self-Reliance Foundation and the Hispanic Radio Network that will produce Spanish-language adaptations of Pulse of the Planet programs; the National Geographic will create editorial features for its news website; and Citizen Science project partners including Cornell's Lab of Ornithology, and Earthwatch, among others will encourage direct participation in projects linked to the radio and web information. It is estimated that 1.25 million people will hear each of the radio programs and 50,000 unique visitors will read the stories on the web site.
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TEAM MEMBERS: Jim Metzner
resource project Public Programs
The St. Louis Science Center, in collaboration with the City College of New York and the Science Museum of Minnesota, will combine their considerable expertise with youth programs to create new opportunities for after-school STEM learning. Teens, ages 14-17, currently participating in the "Youth Exploring Science" program at the St. Louis Science Center and the Youth Science Center at the Science Museum of Minnesota will receive intensive training to prepare them to assume the role of lead designers of Learning Places that will be created in nine-after school programs in St. Louis and St. Paul. "Learning Places" are educational environments supported by hands-on activities and innovative strategies that integrate science, mathematics and technology into after-school programs. In the final year of the grant the project will be disseminated to five museums across the US including the Pacific Science Center (Seattle, WA), Headwaters Science Center (Bemidji, MN), Explora (Albuquerque, NM), and Sciencenter (Ithica, NY). Youth program staff, and staff and administrators in after-school programs and partnering museums will also benefit from training and professional development. Deliverables include 27 "Learning Places," a teen training program, a Resource Guide for implementation and research contributions to the field.
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TEAM MEMBERS: Diane Miller Gary Benenson Holly Hughes Mary Ann Steiner Theresa Stets Christine (Kit) Klein