Talk of the Nation: Science Friday is a weekly two-hour listener call-in talk radio show devoted to the understanding of complex scientific topics and methods. The series is hosted by science correspondent Ira Flatow. With support from the National Science Foundation, Multimedia Research presents the first study of a two-part summative evaluation on the impact of Science Friday on public radio listeners, focusing on the series’ future increased emphasis on public understanding of basic research. The evaluation assessed what demographic or background characteristics relate to whether or not
Public communication about science faces a set of novel challenges, including the increasing complexity of research areas and the erosion of traditional journalistic infrastructures. Although scientists have traditionally been reluctant to engage in public communication at the expense of focusing on academic productivity, our survey of highly cited U.S. nano-scientists, paired with data on their social media use, shows that public communication, such as interactions with reporters and being mentioned on Twitter, can contribute to a scholar‟s scientific impact. Most importantly, being mentioned
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Xuan LiangLeona Yi-Fan SuSara YeoDietram ScheufeleDominique BrossardMichael XenosPaul NealeyElizabeth Corley
This document reports on the first phase of a summative evaluation of Science Friday's expansion to examine the importance of research as a theme underlying all science and technology changes. In this phase of the evaluation, in-depth qualitative discussions concerning public understanding of basic research were held with listeners of Science Friday. The study has two goals: (1) To provide feedback to producers as to the series’ current strengths and weaknesses with respect to the above stated goals; and (2) To guide the development of a written questionnaire to be mailed to random public
Dr. Barbara Flagg, Director of Multimedia Research, implemented a summative evaluation of "Talk of the Nation: Science Friday." a weekly two-hour science talk show hosted by science correspondent Ira Flatow. The evaluation focused on what demographic or background characteristics relate to whether or not one listens to Science Friday and to frequency of listening; what effects the series has on listeners and what kind of actions the series has prompted in listeners. Surveys were mailed to random names, stratified by gender, drawn from the member subscriber lists of public radio stations in
This dissertation focuses on an integral aspect of public opinion formation — individual selectivity of information. Principally, I seek answers about why individuals opt for certain media. Broadly, my research is guided by the following question: How do communication contexts and individual traits contribute to and motivate individuals’ selectivity? Though there have been many studies on the phenomenon of selective exposure in political science and political communication, my research is conducted in the context of a scientific issue. There is relatively little clear empirical data
Scientific debates in modern societies often blur the lines between the science that is being debated and the political, moral, and legal implications that come with its societal applications. This manuscript traces the origins of this phenomenon to professional norms within the scientific discipline and to the nature and complexities of modern science and offers an expanded model of science communication that takes into account the political contexts in which science communication takes place. In a second step, it explores what we know from empirical work in political communication, public
How does taking photos affect people’s memories of objects in a museum? Henkel compared people’s recall after taking photos and after simply observing museum paintings and objects. People remembered more when they observed than when they took a photo. However, if the photo zoomed in on a specific feature, people remembered the whole object better.
How does taking photos affect people’s memories of objects in a museum? Henkel compared people’s recall after taking photos and after simply observing museum paintings and objects. People remembered more when they observed than when they took a photo. However, if the photo zoomed in on a specific feature, people remembered the whole object better.
Through this review of research on public engagement with science, Feinstein, Allen, and Jenkins advocate supporting students as “competent outsiders”—untrained in formal sciences, yet using science in ways relevant to their lives. Both formal and informal settings can be well suited for work in which students translate scientific content and practices into meaningful actions.
Interest in the possible role for comedy as a medium for communicating and engaging the public in science is growing. However, current research has so far been restricted to exploring whether the content of scientific knowledge is accurate and precise within comedy, and whether the public might be said to understand science better for having watched it. In this commentary, I suggest that this approach neglects the diversity with which scientific ideas and images are used in comedy, particularly when comedy is written without the explicit goal of communicating science. I present my current
This document is developing one of many possible conceptual frameworks for public engagement with science, which is referred to as a “typology.” This typology is designed to help scientists develop a basic sense of the various options to effectively engage public audiences and thus understand the landscape of public engagement with science.
Developing the ability to read and critically assess science-themed media reports is of great importance, given the media’s pervasive and powerful influence on people’s beliefs and behaviours. This study examines a technique designed to develop high school students’ critical reading abilities. Findings suggest a progression from blind belief toward the ability to draw conclusions based on scientific information.