From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.
‘Escape rooms’ are a recent cultural phenomena, whereby a group of ‘players’, often friends or colleagues, are ‘locked’ in a room and must solve a series of clues, puzzles, or mysteries in order to ‘escape’. Escape rooms are increasingly appearing in a range of settings, including science centres and museums, libraries and university programmes, but what role can an escape room play in science communication? In this commentary, we explore the emerging literature on escape rooms as well as thoughts from a small number of escape room creators in the U.S. and U.K.
Peer production projects involve people in many tasks, from editing articles to analyzing datasets. To facilitate mastery of these practices, projects offer a number of learning resources, ranging from project-defined FAQsto individually-oriented search tools and communal discussion boards. However, it is not clear which project resources best support participant learning, overall and at different stages of engagement. We draw on Sørensen's framework of forms of presence to distinguish three types of engagement with learning resources: authoritative, agent-centered and communal. We assigned
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TEAM MEMBERS:
Corey Brian JacksonCarsten OsterlundKevin CrowstonMahboobeh HarandiLaura Trouille
What does it mean for a museum, science center, or other informal science organization to commit to being a more racially equitable institution by treating equity as seriously as something like budgeting--part of every project, and necessary to the functioning of the organization? This project document shares the organizational change processes, tools, and approaches we developed during the RACE Forward project - an action research project designed to empower cross-organizational groups to spark sustainable change in practices, policies, and dispositions across the organization.
This case
This book chapter describes zoo and aquariums' history of conservation education programming for students and teachers. It showcases several examples of student-teacher-scientist partnerships, including Project TRUE, highlighting the program's success at cultivating sustained interest in science careers among high school youth.
Zoos and aquariums have a long history of providing conservation education to students and teachers. As the conservation work of zoos and aquariums has grown, so have the opportunities to connect students and teachers to the work of these scientists. This chapter
Computing fields are foundational to most STEM disciplines and the only STEM discipline to show a consistent decline in women's representation since 1990, making it an important field for STEM educators to study. The explanation for the underrepresentation of women and girls in computing is twofold: a sense that they do not fit within the stereotypes associated with computing and a lack of access to computer games and technologies beginning at an early age (Richard, 2016).
Informal coding education programs are uniquely situated to counter these hurdles because they can offer additional
Many people are under-served by existing informal science learning (ISL) provisions and under-represented in STEAM (Science, Technology, Engineering, Arts, Mathematics/Medicine) study choices and careers. This paper reflects upon SMASHfestUK which was established, as both a STEAM festival and research platform, to explore methods and approaches for lowering the barriers to engagement with ISL in marginalised communities. To do this SMASHfestUK located its events in the heart of communities and worked with these communities to create those events. This paper tells their story through the voices
This article describes an example of science engagement striving for social justice by invigorating neglected spaces. The pop-up science centre “Knowledge◦Room“ in Vienna encourages learning, participation and engagement and provides accessibility to different groups regardless of their background. Based on a case-study of a bottom-up event at the Knowledge◦Room, we show how science communication can create a trust-based connection with disadvantaged groups in society and inspire their curiosity in science. We argue that science communication can be used as a tool for advancing social justice
In this commentary we are concerned with what mainstream science communication has neglected through cultural narrowness and ambient racism: other practitioners, missing audiences, unvalued knowledge, unrecognised practices. We explore examples from First Nations Peoples in the lands now known as Australia, from Griots in West Africa and from People's Science Movements in India to help us reimagine science communication. To develop meaningfully inclusive approaches to science communication, we argue there is an urgent need for the ‘mainstream’ to recognise, value and learn from science
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Summer May FinlaySujatha RamanElizabeth RasekoalaVanessa Mignanemily dawsonLiz Neeley YongLindy Orthea
How can we navigate partnerships with science institutions to better implement informal science education projects in underserved communities? We hope you’ll take some time to go through this booklet and answer the questions honestly and thoroughly. The process will help your community-based organization navigate partnerships with science institutions better to benefit your community.
Do you want to implement projects and develop strong collaborations in diverse or “underserved” communities? This workbook is a product of research conducted by community-based organizations and the Cornell Lab of Ornithology over three years, focused on how to create equitable partnerships between informal science institutions and community-based organizations in underrepresented communities. The objective is to improve equity, diversity, and inclusion in STEM (Science, Technology, Engineering, and Mathematics). The research comes from questions asked by community researchers to more than 30
Scientists are increasingly motivated to engage the public, particularly those who do not or cannot access traditional science education opportunities. Communication researchers have identified shortcomings of the deficit model approach, which assumes that skepticism toward science is based on a lack of information or scientific literacy, and encourage scientists to facilitate open-minded exchange with the public. We describe an ambassador approach, to develop a scientist’s impact identity, which integrates his or her research, personal interests and experiences to achieve societal impacts