Public confidence in research is important for scientific results to achieve societal impact. Swedish surveys suggest consistent but differing levels of confidence in different research areas. Thus, certain research-related factors can be assumed to have a decisive influence on confidence levels. This focus-group study explores the role of different narratives in shaping public confidence in research. Findings include four themes with potential to increase or decrease public confidence: Person, Process, Product and Presentation. The results offer insights as to how public confidence in
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TEAM MEMBERS:
Fredrik BrounéusMaria LindholmGustav Bohlin
This research develops a conceptual framework for telling visual stories about science using short-format videos, termed SciCommercial videos, that draw upon marketing communication. The framework is illustrated by an exemplar, the Good Whale Watching video, which is explained using a visual rhetoric keyframe analysis. Finally, the effectiveness of the video is evaluated as a science communication tool using an empirical online survey with 1698 respondents. The results highlight the benefits of using video for storytelling about science by using our framework formula, modified from marketing
Can we really say what type of story has impact on us, and what type of story does not? Evidence suggests that we can. But we need to better understand the way that stories work on us, at a neural and empathetic level, and better understand the ways that the elements of stories, such as structure and metaphor work. By combining scientific research with the deeper wisdom of traditional storytelling we have both a deep knowledge married to scientific evidence — which can be very powerful tools for science communicators.
The last three decades have seen extensive reflection concerning how science communication should be modelled and understood. In this essay we propose the value of a cultural approach to science communication — one that frames it primarily as a process of meaning-making. We outline the conceptual basis for this view of culture, drawing on cultural theory to suggest that it is valuable to see science communication as one aspect of (popular) culture, as storytelling or narrative, as ritual, and as collective meaning-making. We then explore four possible ways that a cultural approach might
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TEAM MEMBERS:
Sarah DaviesMegan HalpernMaja HorstDavid KirbyBruce Lewenstein
There is a renewed interest amongst science communication practitioners and scholars to explore the potential of storytelling in public communication of science, including to understand how science storytelling functions (or could fail) in different contexts. Drawing from storytelling as the core theme of the 2018 conference of the Public Communication of Science and Technology (PCST) Network, we present a selection of papers, essays and practice insights that offer diverse perspectives. Some contributions focus on the cultural and structural qualities of science stories and its key success
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TEAM MEMBERS:
Marina JoubertLloyd DavisJenni Metcalfe
Scientists have long sought to engage public audiences in research through citizen science projects such as biological surveys or distributed data collection. Recent online platforms have expanded the scope of what people-powered research can mean. Science museums are unique cultural institutions that translate scientific discovery for public audiences, often conducting research of their own. This makes museums compelling sites for engaging audiences directly in scientific research, but there are associated challenges as well. This project engages public audiences in contributing to real
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TEAM MEMBERS:
Mmachi God’sglory ObiorahJames K.L. HammermanWill GrangerHaley Margaret WestLaura TrouilleBecky RotherMichael Horn
An independent evaluator and a group of investigators from three AISL projects focused on public engagement with science (PES) collaborated on a paper about research-practice partnerships for PES. This two-page brief summarizes their key points.
Framing: Broadening participation and achieving equitable outcomes has been a core goal of the science museum field for over two decades. However, how to make progress has proven an intractable problem.
Methods: Focusing on five organizations who officially committed to diversity, equity, access, and inclusion (DEAI) by participating in a national professional development program, the researchers investigate how science museums attempt to enact internally-focused change via a mixed methods case study.
Findings: While these organizations considered a variety of structurally focused change
Community voice, alongside academic voice, is essential to the core community engagement principle of reciprocity—the seeking, recognizing, respecting, and incorporating the knowledge, perspectives, and resources that each partner brings to a collaboration. Increasing the extent to which academic conferences honor reciprocity with community members is important for many reasons. For example, community perspectives often enhance knowledge generation and potentially transform scholarship, practice, and outcomes for all stakeholders. However, community presence and participation at academic
We used a combination of keyword- and human-coding-based strategies to identify and characterize the degree to which four key science communication journals have included research articles focused on the communication of basic science (N = 2,386). These journals included Public Understanding of Science, Science Communication, the Journal of Science Communication, and the International Journal of Science Education, Part B: Communication and Public Engagement. Our intention is to give those interested in basic-science-related communication the ability to speak to the degree to which an evidence
This guide compiles lessons learned by seven Portal to the Public Network (PoPNet) sites as well as remaining challenges and recommendations for organizations planning similar efforts in the future. PoPNet sites used the Portal to the Public Guiding Framework to build relationships with local scientists, prepare them for public engagement using Portal to the Public training materials, and feature them at public programs.
With funding from the NASA Science Activation program, the Space Science Institute (SSI) launched NASA@ My Library in 2016. The vision of NASA@ My Library was to help public libraries and state library agencies increase NASA and STEM learning opportunities for library patrons throughout the U.S., including those in geographic areas and populations currently underserved in STEM education. SSI worked closely with its partners, including the American Library Association (ALA), Cornerstones of Science (CoS), the Lunar and Planetary Institute (LPI), and the Pacific Science Center’s Portal to the