In this commissioned paper from the Climate Change Education Roundtable, Heidi Cullen offers strategies for mainstream media to engage the public around the topic of climate. She offers key strategies such as focusing on storytelling, paying attention to the changing media landscape, and being aware of audience needs.
The work described in this white paper was undertaken in direct response to information WNET received from science museums describing certain challenges they face when partnering with public television stations on outreach initiatives. The PBS Series THE HUMAN SPARK provided the perfect opportunity to explore better ways to collaborate on large-scale initiatives, and to learn how these collaborations might provide the framework for attracting new audiences, increasing membership and revenue, and developing long-lasting partnerships.
Knowledge of Climate Change Among Science & Technology Museum Visitors reports results from a national study of what the American public understands about how the climate system works, and the causes, impacts and potential solutions to global warming. This report describes how knowledge of climate change varies across Science and Technology Museum visitors. Using a straight grading scale, 38% of both occasional and frequent museum visitors received a passing grade (A, B, or C), compared to 19% of non-visitors. While knowledge levels vary across the groups, these results also indicate that
Women have made tremendous progress in education and the workplace during the past 50 years. Even in historically male fields such as business, law, and medicine, women have made impressive gains. In scientific areas, however, women’s educational gains have been less dramatic, and their progress in the workplace still slower. In an era when women are increasingly prominent in medicine, law, and business, why are so few women becoming scientists and engineers? This study tackles this puzzling question and presents a picture of what we know—and what is still to be understood—about girls and
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TEAM MEMBERS:
Catherine HillChristianne CorbettAndresse St. Rose
In April 2009, the Denver Museum of Nature & Science (DMNS) opened an innovative human biology exhibition with a focus on health: Expedition Health. The visitor experience is themed around a climb up Mount Evans—one of Colorado’s well known “fourteeners” (14,258 feet in elevation). The exhibition utilizes nine real‐life Coloradans as “expedition buddies”—virtual learning companions who accompany visitors throughout the exhibition. The exhibition combines hands‐on, fullbody activities and real anatomical specimens throughout five different specialized learning environments. These environments
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Denver Museum of Nature & ScienceSteven YalowitzClaudia Figueiredo
In 2007, Chabot Space & Science Center, with partners LodeStar Astronomy Center and the Institute for Learning Innovation, received a National Science Foundation grant (#0610253) to develop, create, distribute, and conduct research on a full-dome planetarium show titled Tales of the Maya Skies. This physically immersive show was designed to transport viewers to ancient Maya civilizations and to push the boundaries of narrative approach in planetariums by presenting the film with a “cultural wrapper” of the Maya people and their achievements in archaeo-astronomy. The research conducted three
This article outlines the attention-value applied to museum visitors. The model describes value as a three-level continuum (capture, focus, and engage) and assumes that the primary motivation for paying attention is perceived value. Bitgood discusses each stage of the visitor attention continuum with respect to the response indicators or behaviors that are associated with the stage, a description of variables that influence attention at that stage, the explanatory processes or mechanisms that appear to be in play during the stage, and possible design implications for the practitioner.
This study of American adults’ attitudes towards children’s experiences in nature was based on survey data from 2,138 people who participated in an independently commissioned, online consumer survey in February 2010. The Encouraging Children’s Nature Experiences Scale (EC-NES) was created to assess adult attitudes and beliefs surrounding encouragement of children’s nature experiences. While a great deal of empirical research has already been undertaken to demonstrate the value and impact of these experiences, not all of the research has been adopted by the public. The EC-NES scale was designed
This report addressed a request from the President in 2009 to develop specific recommendations concerning the most important actions that the administration should take to ensure that the United States is a leader in STEM education in the coming decades. The report focuses primarily on the K-12 level, and lists two main conclusions: that we must focus on preparation and inspiration to improve STEM education, and that the federal government has historically lacked a coherent strategy and sufficient leadership capacity for K-12 STEM education. Additionally, the report includes seven policy
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TEAM MEMBERS:
President’s Council of Advisors on Science and TechnologyPresident’s Council of Advisors on Science and Technology
This report is the National Education Technology Plan (NETP) submitted by the U.S. Department of Education (ED) to Congress. It presents five goals with recommendations for states, districts, the federal government, and other stakeholders. Each goal addresses one of the five essential components of learning powered by technology: Learning, Assessment, Teaching, Infrastructure, and Productivity. The plan also calls for "grand challenge" research and development initiatives to solve crucial long-term problems that the ED believes should be funded and coordinated at a national level.
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TEAM MEMBERS:
U.S. Department of EducationDaniel AtkinsJohn BennettJohn Seely BrownAneesh ChopraChris DedeBarry FishmanLouis GomezMargaret HoneyYasmin KafaiMaribeth LuftglassRoy PeaJim PellegrinoDavid RoseCandace ThilleBrenda Williams
This report details the findings from an exploratory research study conducted by the Research and Evaluation Department at the Museum of Science, Boston about this exhibition, which came to be known as Provocative Questions (PQ). This investigation was guided by the following questions: 1. Will visitors engage in socio-scientific argumentation in an un-facilitated exhibit space, and are they aware that they are doing so? 2. How do the un-facilitated exhibits impact visitors’ socio-scientific argumentation skills? For the exploratory research study, visitors were cued to use the exhibits and