What Should Our Leadership Focus on When It Comes to Educating the Public About Climate Change Using Mainstream Media?

January 1, 2010 | Media and Technology, Professional Development, Conferences, and Networks

In this commissioned paper from the Climate Change Education Roundtable, Heidi Cullen offers strategies for mainstream media to engage the public around the topic of climate. She offers key strategies such as focusing on storytelling, paying attention to the changing media landscape, and being aware of audience needs.

Associated Projects

Full Text from National Academies

TEAM MEMBERS

Heidi Cullen

Author

Climate Central

Citation

Resource Type: Report

Discipline: Climate | Education and learning science

Audience: General Public | Museum/ISE Professionals | Scientists

Environment Type: Media and Technology | Broadcast Media | Professional Development, Conferences, and Networks | Professional Development and Workshops

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