Skip to main content
COMMUNITY:
Reference Materials

An Attention-Value Model of Museum Visitors

January 1, 2010 | Exhibitions
This article outlines the attention-value applied to museum visitors. The model describes value as a three-level continuum (capture, focus, and engage) and assumes that the primary motivation for paying attention is perceived value. Bitgood discusses each stage of the visitor attention continuum with respect to the response indicators or behaviors that are associated with the stage, a description of variables that influence attention at that stage, the explanatory processes or mechanisms that appear to be in play during the stage, and possible design implications for the practitioner.

TEAM MEMBERS

  • REVISE logo
    Author
    Jacksonville State University
  • Citation

    Resource Type: Report
    Discipline: Education and learning science | General STEM
    Audience: General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Exhibitions | Museum and Science Center Exhibits

    If you would like to edit a resource, please email us to submit your request.